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Marketing a Region: Growing Life Science in South Carolina - About My Guest … Joseph C. Von Nessen is a research economist in the Division of Research at the Darla Moore School of Business where he specializes in regional economics, regional economic forecasting and housing economics. He regularly conducts a wide variety of economic impact analyses, feasibility studies and independent market research projects for clients in both the private and public sector. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Marketing a Region: Growing Life Science in South Carolina https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/a9d873a3-1886-484d-9007-017c67804175/vonnessen_joey.jpg Podcast - Marketing a Region: Growing Life Science in South Carolina https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Marketing a Region: Growing Life Science in South Carolina https://www.lifesciencemarketingradio.com/podcast/data-delusion monthly 0.5 2022-04-07 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/3904e8ea-03ac-43d3-a4a9-50d37051d601/Wayne.jpg Podcast - Getting Around the Data Delusion https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/b882243e-e848-419f-ab4d-0a9089ef1ff6/Wayne+cerullo.png Podcast - Getting Around the Data Delusion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/3904e8ea-03ac-43d3-a4a9-50d37051d601/Wayne.jpg Podcast - Getting Around the Data Delusion - About My Guest … Wayne Cerullo is Chief Prospect Officer at B2P Partners. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Getting Around the Data Delusion https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Getting Around the Data Delusion https://www.lifesciencemarketingradio.com/podcast/lily-elsner-2 monthly 0.5 2022-04-07 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Magic School Bus to Head of Strategy https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/8f59c12b-18f8-4a0f-9900-f7ae6cc046bb/Lily.jpg Podcast - Magic School Bus to Head of Strategy - About My Guest … Lily Elsner is Head of Strategy at Arctoris. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Magic School Bus to Head of Strategy https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/ab18243b-334f-44f2-9fe0-abc9ce7db1cf/Lily.jpg Podcast - Magic School Bus to Head of Strategy https://www.lifesciencemarketingradio.com/podcast/lily-elsner monthly 0.5 2022-04-07 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Lily Elsner: SAMPS's Young Person of the Year https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/ab18243b-334f-44f2-9fe0-abc9ce7db1cf/Lily.jpg Podcast - Lily Elsner: SAMPS's Young Person of the Year https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/8f59c12b-18f8-4a0f-9900-f7ae6cc046bb/Lily.jpg Podcast - Lily Elsner: SAMPS's Young Person of the Year - About My Guest … Lily Elsner is Head of Strategy at Arctoris. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Lily Elsner: SAMPS's Young Person of the Year https://www.lifesciencemarketingradio.com/podcast/ketchup-to-lifescience-founder monthly 0.5 2022-04-07 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/44261dde-b583-46dc-a9bf-184dee547edd/Raman+Sehgal.jpg Podcast - From Marketing Ketchup to Life Science: A Founder's Story https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/44261dde-b583-46dc-a9bf-184dee547edd/Raman+Sehgal.jpg Podcast - From Marketing Ketchup to Life Science: A Founder's Story - About My Guest … Raman Sehgal is the founder of ramarketing and host of the Molecule to Market Podcast. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - From Marketing Ketchup to Life Science: A Founder's Story https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - From Marketing Ketchup to Life Science: A Founder's Story https://www.lifesciencemarketingradio.com/podcast/compliance monthly 0.5 2022-04-07 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Should Podcasting Be Part of Your Compliance Toolbox? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1643753931891-Y1DUGA6VNFBDZ9G4MLC5/Tom+Fox.jpg Podcast - Should Podcasting Be Part of Your Compliance Toolbox? - About My Guest … Tom Fox is The Voice of Compliance, Executive Leader at The C-Suite Network and Founder of The Compliance Podcast Network https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Should Podcasting Be Part of Your Compliance Toolbox? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1643753931891-Y1DUGA6VNFBDZ9G4MLC5/Tom+Fox.jpg Podcast - Should Podcasting Be Part of Your Compliance Toolbox? https://www.lifesciencemarketingradio.com/podcast/in-person-events monthly 0.5 2022-04-07 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Getting the Most Out of In-Person Events https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/fa2cbcce-1e72-4708-933b-30db267e2308/1619971783813.jpg Podcast - Getting the Most Out of In-Person Events https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Getting the Most Out of In-Person Events https://www.lifesciencemarketingradio.com/podcast/personal-branding monthly 0.5 2022-04-07 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Personal Branding for Scientists https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Personal Branding for Scientists https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/9394fbad-b10d-4920-a209-b62e0bc8debf/Jennifer+Andrews.jpg Podcast - Personal Branding for Scientists https://www.lifesciencemarketingradio.com/podcast/patient-support monthly 0.5 2021-12-09 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/38c9980a-e14b-4a51-a54e-bddbb3fc7a06/Sandy+Donaldson.jpg Podcast - Providing Physicians with Resources for Patient Support https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/38c9980a-e14b-4a51-a54e-bddbb3fc7a06/Sandy+Donaldson.jpg Podcast - Providing Physicians with Resources for Patient Support - About My Guest … Sandy Donaldson is the CEO at Impiricus. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Providing Physicians with Resources for Patient Support https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Providing Physicians with Resources for Patient Support https://www.lifesciencemarketingradio.com/podcast/african-biotech monthly 0.5 2022-04-07 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - What's Happening in African Biotech? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/56920f8e-f379-4af7-a821-458568a2beaf/Adrienne.jpg Podcast - What's Happening in African Biotech? - About My Guest … Adrienne Leussa Ph.D. is the host of Africa Biotech Conversations and the Director of Ecosystem Partnerships at 54gene. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/56920f8e-f379-4af7-a821-458568a2beaf/Adrienne.jpg Podcast - What's Happening in African Biotech? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - What's Happening in African Biotech? https://www.lifesciencemarketingradio.com/podcast/digital-marketing-healthcare monthly 0.5 2022-03-20 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/f190ae88-27c5-43be-acc5-fc6e762bcc30/1594308327134.jpg Podcast - Impact Opportunities for Digital Marketers in Healthcare - About My Guest … Chris Cullman is the Executive Vice President and General Manager at RevHealth. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Impact Opportunities for Digital Marketers in Healthcare https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/f190ae88-27c5-43be-acc5-fc6e762bcc30/1594308327134.jpg Podcast - Impact Opportunities for Digital Marketers in Healthcare https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Impact Opportunities for Digital Marketers in Healthcare https://www.lifesciencemarketingradio.com/podcast/corporate-communications monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/fd2c39f9-07b2-4903-aa89-bbc41f0e726d/Renee+Connolly.jpg Podcast - How to Sell an Idea Internally: Corporate Communications https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/fd2c39f9-07b2-4903-aa89-bbc41f0e726d/Renee+Connolly.jpg Podcast - How to Sell an Idea Internally: Corporate Communications - About My Guest … Renee Connolly is the Chief DE&I Officer at Merck KGAa, Darmstadt, Germany. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - How to Sell an Idea Internally: Corporate Communications https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - How to Sell an Idea Internally: Corporate Communications https://www.lifesciencemarketingradio.com/podcast/ai-for-healthcare monthly 0.5 2022-03-20 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - AI for Digital Marketing in Healthcare https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - AI for Digital Marketing in Healthcare https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1634060768598-URUZ5R0UCNPKM98J6TWP/Hemal.jpg Podcast - AI for Digital Marketing in Healthcare - About My Guest … Hemal Somaiya is the US/Global Brand Lead for the Oncology Portfolio at Merck KGAa Darmstadt Germany. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1634060768598-URUZ5R0UCNPKM98J6TWP/Hemal.jpg Podcast - AI for Digital Marketing in Healthcare https://www.lifesciencemarketingradio.com/podcast/disease-state-education monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Disease State Education: Content Marketing Pre-Launch https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Disease State Education: Content Marketing Pre-Launch https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/58c56a21-926c-4e84-82b3-9d871f9af4d3/Frank+Dolan.jpg Podcast - Disease State Education: Content Marketing Pre-Launch - About My Guest … Frank Dolan is the CEO of Arsenal Advisors. He is on a mission to elevate trust, transparency, and effectiveness in life science https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/58c56a21-926c-4e84-82b3-9d871f9af4d3/Frank+Dolan.jpg Podcast - Disease State Education: Content Marketing Pre-Launch https://www.lifesciencemarketingradio.com/podcast/writing-joyfully monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1630966991015-KSJSQSQKP59O7LVI4O92/Justine.jpg Podcast - Writing About Science, Joyfully https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Writing About Science, Joyfully https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Writing About Science, Joyfully https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1630966991015-KSJSQSQKP59O7LVI4O92/Justine.jpg Podcast - Writing About Science, Joyfully - About My Guest … Justine Dees is a Science Writer, Content Marketer, and founder of the Joyful Microbe blog and podcast. https://www.lifesciencemarketingradio.com/podcast/pushing-limits monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1629822825500-UL0ILQXCBXS4KZHMUHDT/Dan+Chichester.jpg Podcast - Pushing the Limits in Creative Storytelling - About My Guest … Dan Chichester is a writer, a strategist, and a creative consultant with significant experience in healthcare and marketing. Prior to his marketing career, he was a writer and editor for Marvel Comics. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1629822825500-UL0ILQXCBXS4KZHMUHDT/Dan+Chichester.jpg Podcast - Pushing the Limits in Creative Storytelling https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Pushing the Limits in Creative Storytelling https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Pushing the Limits in Creative Storytelling https://www.lifesciencemarketingradio.com/podcast/how-can-sales-people-engage monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1629155463458-6369O7XE65BTOVER5B97/Bob+Lempke.jpg Podcast - How Can Sales People Engage with Customers Now? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1629155463458-6369O7XE65BTOVER5B97/Bob+Lempke.jpg Podcast - How Can Sales People Engage with Customers Now? - About My Guest … Bob Lempke is a partner and Chief Revenue Officer at Mobile Locker, an engagement platform for healthcare providers and others in pharma, life science and beyond. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - How Can Sales People Engage with Customers Now? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - How Can Sales People Engage with Customers Now? https://www.lifesciencemarketingradio.com/podcast/scientist-to-agency-owner monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1627924397874-IR72DGSF42QWMUVTY2UI/Maaria+Ginai.jpg Podcast - From Scientist to Agency Owner via YouTube https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - From Scientist to Agency Owner via YouTube https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1627924418653-LUP9POV5XAWEEW39FC0X/Maaria+Ginai.jpg Podcast - From Scientist to Agency Owner via YouTube - About My Guest … Maaria Ginai is the founder of Mowbi Content Creation and the Host of the Pros and Comms podcast. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - From Scientist to Agency Owner via YouTube https://www.lifesciencemarketingradio.com/podcast/pricing monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1626198260523-8P4UECKM76WUK5NCW1RX/Mark+Stiving.jpg Podcast - Are You Pricing Your Life Science Products Correctly? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Are You Pricing Your Life Science Products Correctly? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Are You Pricing Your Life Science Products Correctly? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1626198186749-XLTOOYQBIK9ZT5NRH084/Mark+Stiving.jpg Podcast - Are You Pricing Your Life Science Products Correctly? - About My Guest … Mark Stiving is the Chief Pricing Educator and Founder at Impact Pricing and also the host of the Impact Pricing podcast. https://www.lifesciencemarketingradio.com/podcast/reverse-mentoring monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Why You Should Consider Reverse Mentoring https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1624313562173-6K9PX0BOMBXD8CZK5L9M/Susan+Nemetz.jpg Podcast - Why You Should Consider Reverse Mentoring - About My Guest … Susan Nemetz is the Founder and CEO at The NemetzGroup LLC and at Corval. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Why You Should Consider Reverse Mentoring https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1624313562173-6K9PX0BOMBXD8CZK5L9M/Susan+Nemetz.jpg Podcast - Why You Should Consider Reverse Mentoring https://www.lifesciencemarketingradio.com/podcast/resilience monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Resilience: Turning Disaster into Opportunity https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1623090904294-WJTGKD61K69P0W5IX26N/Jason.jpg Podcast - Resilience: Turning Disaster into Opportunity https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Resilience: Turning Disaster into Opportunity https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1623090904294-WJTGKD61K69P0W5IX26N/Jason.jpg Podcast - Resilience: Turning Disaster into Opportunity - About My Guest … Jason Scharf is an experienced strategy leader and active angel investor in the life science and digital health sectors with 40+ investments from Seed to Series B. He has built and led teams in strategic planning, market intelligence, and innovation at large biopharma, genomics, and medtech companies including Illumina, Becton Dickinson, and Amgen. He is also the co-host of the upcoming podcast Austin Next, which is an exploration of Austin’s transformation into the next great innovation hub and what it takes to accelerate the growth of an ecosystem. Look for that to be launching this summer. https://www.lifesciencemarketingradio.com/podcast/online-marketplaces monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Online Marketplaces and Multiple Value Propositions https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Online Marketplaces and Multiple Value Propositions https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1618965436497-6R0SRXHJXQ983WG6IH4E/Mark.jpg Podcast - Online Marketplaces and Multiple Value Propositions - About My Guest … Mark Herbert is the Chief Business Officer at Scientist.com https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1618963993420-SJORHJJK19ZWKYGJ6IVD/Mark.jpg Podcast - Online Marketplaces and Multiple Value Propositions https://www.lifesciencemarketingradio.com/podcast/segment-marketing monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1617813541793-JDZSWFCY4C0UE9FV6JJE/Max.jpg Podcast - Segment Marketing: Creating Campaigns Across Product Lines https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Segment Marketing: Creating Campaigns Across Product Lines https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/684cda71-fb7a-4981-89a4-4d18c0cfcdc7/Max.jpg Podcast - Segment Marketing: Creating Campaigns Across Product Lines - About My Guest … Max Paluszynski is the Segment Manager for Cell and Gene Therapy at MilliporeSigma. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Segment Marketing: Creating Campaigns Across Product Lines https://www.lifesciencemarketingradio.com/podcast/making-most-of-linkedin monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Making the Most of LinkedIn https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Making the Most of LinkedIn https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1615235858141-ZU6BEYGHFGQSNMD3DRUO/Rachel.jpg Podcast - Making the Most of LinkedIn - About My Guest … Rachel Simon is the founder and CEO of Connect the Dots Digital. She works with company leaders, subject matter experts, sales teams, and other customer facing professionals to highlight their credibility and showcase themselves as thought leaders on LinkedIn and is apparently quite the karaoke enthusiast. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1615235858141-ZU6BEYGHFGQSNMD3DRUO/Rachel.jpg Podcast - Making the Most of LinkedIn https://www.lifesciencemarketingradio.com/podcast/scientist-purchase-behavior monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1614109413241-XIFSOJ0B8D91JNXV1BAA/Darren+Alvares.jpg Podcast - ResearchGate Survey of Scientist Purchase Behavior - About My Guest … Darren Alvares is the General Manager for Marketing Solutions at ResearchGate. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1614109413241-XIFSOJ0B8D91JNXV1BAA/Darren+Alvares.jpg Podcast - ResearchGate Survey of Scientist Purchase Behavior https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - ResearchGate Survey of Scientist Purchase Behavior https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - ResearchGate Survey of Scientist Purchase Behavior https://www.lifesciencemarketingradio.com/podcast/curiosity-superpower-for-career monthly 0.5 2022-04-20 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833687205-3B3PA7MOR85A5TYTEXET/Steve+Kulisch.jpg Podcast - Curiosity: a Superpower for Your Career - About My Guest … Steve Kulisch is the General Manager and Global Strategic Marketing Lead at Fluidigm. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1612833483087-MADGL0UZXDERHTRTWMH8/apple.jpg Podcast - Curiosity: a Superpower for Your Career https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1bc0194b-4774-4a4b-aab1-65ab3c7dd374/Steve+Kulisch.jpg Podcast - Curiosity: a Superpower for Your Career https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Curiosity: a Superpower for Your Career https://www.lifesciencemarketingradio.com/podcast/virtual-events monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - Virtual Events Are Different: How to Ensure Success https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946569177-2I4T0G3RA95OII912558/apple.png Podcast - Virtual Events Are Different: How to Ensure Success https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1610585900679-ALQ7BIZHA6TI4WMGYVJZ/Lori+Dowd.jpg Podcast - Virtual Events Are Different: How to Ensure Success - About My Guest … Lori Dowd is the founder, CEO and Executive Producer at StoryTrack in St. Louis, MO. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1610586118514-I2U1JHTP7Y6DC5UUDKHD/Lori+Dowd.jpg Podcast - Virtual Events Are Different: How to Ensure Success https://www.lifesciencemarketingradio.com/podcast/competitive-audit monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1608067594183-PZ4F3RNQON9145FGCQ5W/Amy.jpg Podcast - The Competitive Audit: What and Why - About My Guest … Amy Duncan is the Founder and Chief Marketing Consultant at Goldfish Consulting. She is also a fund manager at the San Diego Angel Conference. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1608067594183-PZ4F3RNQON9145FGCQ5W/Amy.jpg Podcast - The Competitive Audit: What and Why https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946569177-2I4T0G3RA95OII912558/apple.png Podcast - The Competitive Audit: What and Why https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - The Competitive Audit: What and Why https://www.lifesciencemarketingradio.com/podcast/new-tactics-vs-old-school monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1605550710584-JAHMRLRGDQMYW7FQM099/Matt+Benson.jpg Podcast - New Marketing Tactics Stand Out in an Old School Industry - About My Guest … Matt Benson is the Director of Marketing and Business Development at OnePointe Solutions, a leading manufacturer of custom laboratory furniture and industrial workbenches in the country. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1605550710584-JAHMRLRGDQMYW7FQM099/Matt+Benson.jpg Podcast - New Marketing Tactics Stand Out in an Old School Industry https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946760663-H0KS3R0PX3NFOI22MWML/spotify-podcast-badge-wht-grn-165x40.png Podcast - New Marketing Tactics Stand Out in an Old School Industry https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1603946569177-2I4T0G3RA95OII912558/apple.png Podcast - New Marketing Tactics Stand Out in an Old School Industry https://www.lifesciencemarketingradio.com/podcast/launching-your-first-product monthly 0.5 2020-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1588704541020-C8P6ZZQULLAFHCFZDJ92/Frank+Dolan.jpg Podcast - How Does a New Biotech Company Successfully Launch Its First Product? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1588704541020-C8P6ZZQULLAFHCFZDJ92/Frank+Dolan.jpg Podcast - How Does a New Biotech Company Successfully Launch Its First Product? - About My Guest … Frank Dolan is the CEO of Arsenal Advisors. He is on a mission to elevate trust, transparency, and effectiveness in life science. https://www.lifesciencemarketingradio.com/podcast/linkedin-stories monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1602805243670-D9DXA6BQVPXVXDNNNLEU/Matthew+Ray+Scott.jpg Podcast - Incite Curiosity 20 Seconds at a Time with LinkedIn Stories https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1602805243670-D9DXA6BQVPXVXDNNNLEU/Matthew+Ray+Scott.jpg Podcast - Incite Curiosity 20 Seconds at a Time with LinkedIn Stories - About My Guest … Matthew Ray Scott is the principal and managing director of FEED, a healthcare brand agency helping specialty surgeons build trust with patients and amplify their reputation. https://www.lifesciencemarketingradio.com/podcast/podcast-stories monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1602002058154-KIAL07OZZOIQ7ML4ULJU/Dodi.jpg Podcast - What Kind of Stories Should You Tell on Your Podcast? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1602002081519-W1OHTQPM40IPLXDI48YJ/Dodi.jpg Podcast - What Kind of Stories Should You Tell on Your Podcast? - About My Guest … Dodi Axelson is Head of Communications at Cytiva (formerly GE Healthcare Life Science). https://www.lifesciencemarketingradio.com/podcast/sales-agent monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1600708953292-0K9RS91CDG21E1H9VKG4/Owen+Swift.jpg Podcast - What is a Sales Agent and Do You Need One? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1600709169279-VUCNSBMCT673X42OI9RD/Owen+Swift.jpg Podcast - What is a Sales Agent and Do You Need One? - About My Guest … Owen Swift is a Biotech Manufacturer’s Rep at Swift Scientific LLC. https://www.lifesciencemarketingradio.com/podcast/marketing-to-scientists-different monthly 0.5 2020-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1596067642102-3QV30CGN5ZSZV8JVI0X1/Kelly+Grover.jpg Podcast - Marketing to Life Scientists: When it's Different and When it's Not https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1596067677805-LH22ABFEGLSVG58231X0/Kelly+Grover.jpg Podcast - Marketing to Life Scientists: When it's Different and When it's Not - About My Guest … Kelly Owen Grover is the Director of Marketing Communications at Taconic Biosciences. https://www.lifesciencemarketingradio.com/podcast/positioning monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1591210291316-7KPLCNNX1B0TVXOMPWBU/Hamish+Mackenzie.jpg Podcast - Positioning and the Most Overlooked Opportunity https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1591210291316-7KPLCNNX1B0TVXOMPWBU/Hamish+Mackenzie.jpg Podcast - Positioning and the Most Overlooked Opportunity - About My Guest … Hamish Mackenzie is the founder of Hamish Mackenzie Consulting. In 2020, he became one of less than 30 consultants worldwide certified to practice Sentient Strategy®. He also serves as a European Ambassador for the Society for the Advancement of Consulting, a US-based organization committed to upholding ethical standards and disseminating best practices in consulting. https://www.lifesciencemarketingradio.com/podcast/content-authority monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1589846823280-68YD7PTKW84J3J7CZSYK/Hans+Kaspersetz.jpg Podcast - How to Create Authoritative Content That Matches Audience Intent https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1589846823280-68YD7PTKW84J3J7CZSYK/Hans+Kaspersetz.jpg Podcast - How to Create Authoritative Content That Matches Audience Intent - About My Guest … Hans Kaspersetz is the founder and President of Arteric, a digital agency for biotech and pharma built on a foundation of state-of-the-art software engineering. A lifelong software developer, Hans builds and guides teams of world-class software developers that drive change in the life sciences and healthcare. A speaker and panelist at international technology meetings, Hans advises Fortune Global 500 firms on commercial web search technology and digital strategy. . https://www.lifesciencemarketingradio.com/podcast/innovation-and-trust monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1588704541020-C8P6ZZQULLAFHCFZDJ92/Frank+Dolan.jpg Podcast - Elevating Innovation and Trust in Life Science https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1588704541020-C8P6ZZQULLAFHCFZDJ92/Frank+Dolan.jpg Podcast - Elevating Innovation and Trust in Life Science - About My Guest … Frank Dolan is the Founder and CEO of Arsenal Advisors. He is on a mission to elevate trust, transparency, and effectiveness in life science . https://www.lifesciencemarketingradio.com/podcast/selling-in-the-time-of-covid-19 monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1587248320752-IDPC286XLINPDVETNT9W/Lemar+Ashhar.jpg Podcast - Selling in the Time of Covid 19 - Without Meeting Your Customers https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1587248482791-PEKKF3RTS9P9MPZEIZ32/Lemar+Ashhar.jpg Podcast - Selling in the Time of Covid 19 - Without Meeting Your Customers - About My Guest … Lemar Ashhar is the Regional Sales Manager for Fluidigm in Texas covering Microfluidics and Genetic Systems. https://www.lifesciencemarketingradio.com/podcast/talent-hunt-life-science monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1587153997514-9MPNMPKJT5WC8ZF9FSL7/Leslie+Loveless.jpg Podcast - The Life Science Talent Hunt - What's Happening? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1587153997514-9MPNMPKJT5WC8ZF9FSL7/Leslie+Loveless.jpg Podcast - The Life Science Talent Hunt - What's Happening? - About My Guest … Leslie Loveless in the CEO of Slone Partners, a life science and diagnostics executive search firm. https://www.lifesciencemarketingradio.com/podcast/storytelling-corona-virus monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1585673201203-6H9OEK6W4C5COWB7TFB2/David+Shifrin.jpg Podcast - Brand Storytelling in the Age of Corona Virus - About My Guest … David Shifrin is the Editorial Director at Jarrad Phillips Cate & Hancock. (And a frequent guest on this podcast.) https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1585673201203-6H9OEK6W4C5COWB7TFB2/David+Shifrin.jpg Podcast - Brand Storytelling in the Age of Corona Virus https://www.lifesciencemarketingradio.com/podcast/neb-culture-influences-marketing-tactics monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1582644632297-A224NZ0MDWXSYYKYBVGE/AndyBertera.jpg Podcast - How Culture Drives Marketing Tactics at New England Biolabs - About My Guest … Andy Bertera is the Executive Director of Marketing and Sales at New England Biolabs. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1582645283638-Y0LIHDYHUOQ35UIMWG82/AndyBertera.jpg Podcast - How Culture Drives Marketing Tactics at New England Biolabs https://www.lifesciencemarketingradio.com/podcast/aligning-marketing-strategy monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1580838840410-KKA4TCX2PJI45ZZ2M92Q/Liz+Ingle+Photo.png Podcast - Aligning Your Marketing Strategy with Business Strategy https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1580839924217-PMWKCK0ZHQYGQSETQXM5/Liz+Ingle+Photo.png Podcast - Aligning Your Marketing Strategy with Business Strategy - About My Guest … Liz Ingle is the founder of Centric Marketing Strategy and Consulting. She was previously the Director of Marketing at Scientist.com. https://www.lifesciencemarketingradio.com/podcast/onboarding-marketers monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1576512394479-NZP4XYQIBHEQZ9XS0OL7/Kellan+Barfield.jpg Podcast - Onboarding Marketers - A Differentiator for Life Science Agencies - About My Guest … Kellan Barfield is the founder and CEO of Source Explorer, a life science supplier search engine connecting life science professionals with boutique suppliers. Prior to this, Kellan was the head of Commercial Excellence in EMEA for Gilead. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1576512394479-NZP4XYQIBHEQZ9XS0OL7/Kellan+Barfield.jpg Podcast - Onboarding Marketers - A Differentiator for Life Science Agencies https://www.lifesciencemarketingradio.com/podcast/creating-deploying-long-form-content monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1575906756575-QN018M342Q281UYG6UT6/Chris+Walker.jpg Podcast - Creating and Deploying Long Form Content for More Revenue https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1575906972022-BASNRW5PXH1MGI2YDLKA/Chris+Walker.jpg Podcast - Creating and Deploying Long Form Content for More Revenue - About My Guest … Chris Walker is the CEO at Refine Labs where they help companies optimize their revenue model. https://www.lifesciencemarketingradio.com/podcast/saving-money-event-budget monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1575906181263-42M3NUXLN3TFF8X65A97/Bonni+%282%29.jpg Podcast - Saving Money in Your Event Budget https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1575906563213-KE52EGH17HBZVQYQ2UOH/Bonni+%282%29.jpg Podcast - Saving Money in Your Event Budget - About My Guest … Bonni Scepkowski is the President and Chief Strategy Officer of Stellar Meetings and events. She specializes in events for life science companies. This is her second visit to LSMR. We previously talked about putting on outstanding customer loyalty events. https://www.lifesciencemarketingradio.com/podcast/bringing-strategy-creative-together monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573241164746-AE5481J0NNB9XICJD6TL/Patricia+Malone.jpg Podcast - Bringing Strategy and Creative Together - About My Guest … Patricia Malone is the Chief Creative Officer for Freshblood group, a consortium of senior-level industry experts providing a full suite of business and creative solutions for healthcare brands. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573240282141-J0T7M27VOQ4SOWLKDPSQ/Patricia+Malone.jpg Podcast - Bringing Strategy and Creative Together https://www.lifesciencemarketingradio.com/podcast/promote-content monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573244980467-YO51Q4DC78RYC08G8LM6/Sondra+Hadden.jpg Podcast - How Does C&EN Promote Content? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573245580628-9DUX22QVOS1PABTZFHAB/Sondra+Hadden.jpg Podcast - How Does C&EN Promote Content? - About My Guest … Sondra Hadden is a digital marketer for a DC based membership association, and focuses on both marketing solutions for advertisers of their weekly publication, Chemical & Engineering News (C&EN), as well as reader engagement and audience development for the magazine’s audience. https://www.lifesciencemarketingradio.com/podcast/putting-structure-around-biotech-startup monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573246801476-S5W85BC6WMDI6VEZK10X/Lisa+Thurston+Headshot.jpg Podcast - Putting Structure Around Your Biotech Startup https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573247004054-ETHU4LNPFDX5FYS8DBW4/Lisa+Thurston+Headshot.jpg Podcast - Putting Structure Around Your Biotech Startup - About My Guest … Lisa Thurston is the CEO of Cultivate Sales where she supports new biotechnology emerging product and services companies in a variety of operational areas. Her background is in developing business models and execution in sales, business development, marketing and operations. https://www.lifesciencemarketingradio.com/podcast/understanding-customers monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573247501742-9USXTWMWD5W3RSO6ZVDD/Kris+Barnette.jpg Podcast - Understanding How Customers See Themselves - About My Guest … Kris Barnette is the CEO of All Good Marketing in Akron Ohio (fun fact- the town where I was born) and also an adjunct professor of marketing at Kent State University.. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573247290123-HDBMR7E36SM71TZ7Y827/Kris+Barnette.jpg Podcast - Understanding How Customers See Themselves https://www.lifesciencemarketingradio.com/podcast/customer-moments monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573247904039-TMPQ7P23CHUIJ40CFKCW/Andrew+Hanelly.png Podcast - Focusing Content on Customer Moments https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573248198369-LT9C4UQ13GCQWL2FOCTK/Andrew+Hanelly.png Podcast - Focusing Content on Customer Moments - About My Guest … Andrew Hannely is a partner at Revmade, a digital agency. He has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations and non-profits. His work has been featured at SXSW, Content Marketing World, and AdAge. https://www.lifesciencemarketingradio.com/podcast/maximize-traffic monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573248517960-4ZXOYAF6GGQ8ALNZIW5T/Hans+Kaspersetz.png Podcast - How to Maximize Site Traffic After a Big Announcement https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573248773912-YRPU132W4P6VNF7XPO8R/Hans+Kaspersetz.png Podcast - How to Maximize Site Traffic After a Big Announcement - About My Guest … Hans Kaspersetz is the founder and President of Arteric, a digital agency for biotech and pharma built on a foundation of state-of-the-art software engineering. A lifelong software developer, Hans builds and guides teams of world-class software developers that drive change in the life sciences and healthcare. A speaker and panelist at international technology meetings, Hans advises Fortune Global 500 firms on commercial web search technology and digital strategy. https://www.lifesciencemarketingradio.com/podcast/messaging-strategy-early-stage-biotechs monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573249256692-YCCFWN2P6SYENU5GIIHA/Bob+Finkel.jpg Podcast - Messaging Strategy for Early Stage Biotechs - About My Guest … Bob Finkel is the Founder and CEO of Freshblood Group, a consortium of senior-level industry experts providing a full suite of business and creative solutions for healthcare brands. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573249038945-VXO5KX8EG8UGGO4GPL5A/Bob+Finkel.jpg Podcast - Messaging Strategy for Early Stage Biotechs https://www.lifesciencemarketingradio.com/podcast/biotech-startup-needs-product-manager monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573250919041-24PMV4XQN18GGACGN11U/Jill+Roughan.jpg Podcast - Why Your Biotech Startup Needs a Product Manager - About My Guest … Jill Roughan is the founder of Sciencia Consulting, specializing in providing life science product management for small and mid-size biotechs, large pharmaceutical and medical device companies. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573249489323-C3EY9YE5QTVY51RUW7Q6/Jill+Roughan.jpg Podcast - Why Your Biotech Startup Needs a Product Manager https://www.lifesciencemarketingradio.com/podcast/biotech-startup-needs-product-manager-t2a96 monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573250554120-029DDM9357IFN0QROQNA/original.ChrisConner.AboutpageHeadshot.jpg Podcast - Telling the Story of Your Organization - About My Guest … Hey, it's me. Your host, Chris Conner. In addition to publishing Life Science Marketing Radio and client podcasts, I have a podcast about people whose lives have been changed by swimming. It's called Flip Turns. This episode of LSMR joins those two worlds telling the story of how thousands of swimmers across the US are raising funds that go to scientists doing important research and clinical trials that result in new treatments for cancer. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573250646765-UNDSVV0NX2KF0JA6YYTB/original.ChrisConner.AboutpageHeadshot.jpg Podcast - Telling the Story of Your Organization https://www.lifesciencemarketingradio.com/podcast/social-media-dos-and-donts monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573251009519-3KKTC2YJ77OLLTU3WB65/Mary+Canady.jpg Podcast - Social Media Dos and Don’ts for Life Science Marketers - About My Guest … Mary Canady is the founder of Comprendia, a digital and social media marketing firm servicing the biotechnology sector. Over the last 10 years she has also used her social media skills to build her own brand with 35,000 followers and a significant community as the founder of the the San Diego Biotech Network. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573250980523-GQU52SLU10PMZOJ8PA5E/Mary+Canady.jpg Podcast - Social Media Dos and Don’ts for Life Science Marketers https://www.lifesciencemarketingradio.com/podcast/job-search monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573252116878-BYB9S2Y8F0BXTNEBHPBN/Mauri+Schwartz.jpg Podcast - Job Search Strategies - About My Guest … Mauri Schwartz is the founder of Career Insiders where she is both a recruiter and a career coach. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573251983369-O2WWEISDHL4ISGFQ1K91/Mauri+Schwartz.jpg Podcast - Job Search Strategies https://www.lifesciencemarketingradio.com/podcast/putting-customer-first-campaigns monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573252846925-1IC30ER95J2P8EZD358J/Alan+Abery.jpg Podcast - Putting the Customer First in Your Campaigns Alan Abery is the senior marketing manager for partnerships at Springer Nature. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573252496953-74XQ4OI1VC6BI7G2CSN5/LSMRAlbumCover300.png Podcast - Putting the Customer First in Your Campaigns https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573252551651-KR89ZHLHT90IYD5MU4VX/Jim+Breault.jpg Podcast - Putting the Customer First in Your Campaigns - About My Guests … Jim Breault is the US sales director at Springer Nature. https://www.lifesciencemarketingradio.com/podcast/impactful-speaking-emerging-leaders monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573253458282-W0LHOZ10O5YRA0MPJ1XY/ScottStiefvater.jpg Podcast - Impactful Speaking for Emerging Leaders - About My Guest … Scott Stiefvater is a public speaking coach at the Slomoff Consulting Group. He employs a brain-based approach to coach senior and emerging leaders to become masterful communicators on stage and in the boardroom. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573253104355-BIZJ1BYXZHKEK8WOE6RY/ScottStiefvater.jpg Podcast - Impactful Speaking for Emerging Leaders https://www.lifesciencemarketingradio.com/podcast/impactful-speaking-emerging-leaders-4ec2g monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573304220205-0D0YY3O6MEVNZ81I2MU7/CJ+Thomas.jpg Podcast - Video Strategy for Biotech Startups - About My Guest … CJ Thomas is the founder of Wondertree Media, a creative content studio producing video for life changing brands. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573304160584-L17MIWGL32KD40YBGO14/CJ+Thomas.jpg Podcast - Video Strategy for Biotech Startups https://www.lifesciencemarketingradio.com/podcast/setting-goals-2019 monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573305052233-ZQRQ0XQD2QQHN6WJOIHJ/original.ChrisConner.AboutpageHeadshot.jpg Podcast - Setting Goals for 2019 https://www.lifesciencemarketingradio.com/podcast/media-strategy monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573306634152-933FZ5MF7TMXH190FI79/Keith+Betz.jpg Podcast - Let's Talk About Media Strategy - About My Guest … Keith Betz is Vice President of Client Services at Butler/Till Health Group. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573305584397-Y0JY7J3V7Y88MHMB22CD/Keith+Betz.jpg Podcast - Let's Talk About Media Strategy https://www.lifesciencemarketingradio.com/podcast/media-strategy-4phsr monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573306321315-U0KHNK2ZQB2UJFQ92TKC/Rebecca+Reppucci.jpg Podcast - LSIA Awards – CST Embraces Pragmatic Marketing for the Win https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573306361822-OW9ILXZQE5RTW21QGT71/Rebecca+Reppucci.jpg Podcast - LSIA Awards – CST Embraces Pragmatic Marketing for the Win - About My Guest … Rebecca Reppucci is accountable for driving integrated marketing campaigns to raise the brand awareness of Cell Signaling Technology with full ownership of CST inbound/outbound communications. https://www.lifesciencemarketingradio.com/podcast/how-to-be-disruptive monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573306842325-DHZNAVW6PI7XS9IRCMXQ/MikeCollins.jpg Podcast - A CEO Explains How to Be Disruptive https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573307078610-3DM2B07GQN3ESPNWQB9I/MikeCollins.jpg Podcast - A CEO Explains How to Be Disruptive - About My Guest … Mike Collins Ph. D. is the founder, owner, president and CEO of CEM Corporation, the leading provider of microwave solutions for the laboratory and life sciences marketplace. https://www.lifesciencemarketingradio.com/podcast/how-are-you-showing-up monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573307443218-3L63HD3VB1K1453ROJXG/JessicaPettitt.jpg Podcast - How Are You Showing Up in a Conversation or on a Team? - About My Guest … Jessica Pettitt, M.Ed., pulls together her stand up comedy years with 15+ years of diversity training’s in a wide range of organizations to serve groups to move from abstract fears to actionable habits that lead to teams that want to work together. With a sense of belonging and understanding, colleagues take more risks with their idealization, conserve precious resources through collaboration, and maintain real connections with clients over time. Her website is Good Enough Now. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573307219632-YH8SVLD2G8ERCBL253KX/JessicaPettitt.jpg Podcast - How Are You Showing Up in a Conversation or on a Team? https://www.lifesciencemarketingradio.com/podcast/media-relations monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573307830654-KEBXPCK3CB75UUCZ097O/LSMRAlbumCover300.png Podcast - Media Relations and Scientific Storytelling https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573308205808-V7UQ7DNMHW3M1E3TU0AW/AmandaYarnell.jpg Podcast - Media Relations and Scientific Storytelling - About My Guests … Amanda Yarnell, Editorial Director, C&EN. A chemist by training and a journalist by passion, Amanda has held various writing, editing, and leadership roles at C&EN since 2001. She earned her B.A. in chemistry at Johns Hopkins and her M.S. in chemistry at MIT, where she soon discovered that as a science journalist she could merge her fascination with the power and beauty of chemistry with her long-time love of telling stories. Today she oversees C&EN editorial operations and product development from her home office in Somerville, Massachusetts. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573308252808-GYUOV05LNRA9UKDBQBK1/JohnKang.jpg Podcast - Media Relations and Scientific Storytelling John Kang, Senior Specialist, Scientific Communication, HDMZ If you’re a scientific journalist, John Kang, senior scientific communications specialist at HDMZ in Chicago, likely has read your work, met you or can’t wait to meet you. As an experienced public relations professional in B2B life sciences communications, the list of people he respects and admires in the field is endless. His goal is to have at least one candid conversation about the virtues of science, innovation and discovery with every last one of you. As a former researcher and eternal science nerd, John’s good at that. But he also values honest relationships around the topics and causes scientists are passionate about. For John, that’s essential. Because of this philosophy, he has successfully placed stories in The Atlantic, the Associated Press, The Wall Street Journal, and The Washington Post, among others. https://www.lifesciencemarketingradio.com/podcast/sustainability monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573308791041-6V1SI48V1OD7OKBGIYCD/JeffreyWhitford.jpg Podcast - Driving Sustainability into the Product https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573308767671-G62GB0T37T2QKJZYQFW8/JeffreyWhitford.jpg Podcast - Driving Sustainability into the Product - About My Guest … Jeffrey Whitford is Head of Global Corporate Responsibility and Life Science Branding at Merck KGaA, Darmstadt, Germany. https://www.lifesciencemarketingradio.com/podcast/technical-seo monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573309591027-XX4GQMBQZEO539RPRZ6S/GTmetrix-e1537314014478.jpg Podcast - Technical SEO: 3 Things You Can Do Right Now to Improve Your Ranking in Search Engines https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573309497095-NX9TVKLEQZ5BREG0N5S1/TomasFonseca.jpg Podcast - Technical SEO: 3 Things You Can Do Right Now to Improve Your Ranking in Search Engines - About My Guest … Tomas Fonseca is the Marketing Owner at labfolder. labfolder is an award-winning, fast-growing company that develops and sells laboratory software. labfolder connects laboratories, links people, organizes data, and facilitates research. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573309378478-TT0S569HD34K38JJHZDO/TomasFonseca.jpg Podcast - Technical SEO: 3 Things You Can Do Right Now to Improve Your Ranking in Search Engines https://www.lifesciencemarketingradio.com/podcast/power-and-influence monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573309825152-3HLD4WHN3678QACL9FAH/SarahOsteen.jpg Podcast - Using Power and Influence for Persuasion https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573309883326-78EQH4FCCINF7KA0D02E/SarahOsteen.jpg Podcast - Using Power and Influence for Persuasion - About My Guest … Sarah Osteen is the owner of Spark Strategy LLC, a boutique leadership development firm focused on working end to end with clients to develop and deliver high impact management and leadership development solutions. https://www.lifesciencemarketingradio.com/podcast/geotargeting monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573311153840-JY6VYQ2FN7BMIH7I1J04/HilaryGraham.jpg Podcast - Give Your Audience a Happy Surprise with Geotargeting Hilary Graham is the Director, Scientific Marketing and Applications at Luminex Corporation. She has a Ph.D. in Technical Communications From Texas Tech. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573307830654-KEBXPCK3CB75UUCZ097O/LSMRAlbumCover300.png Podcast - Give Your Audience a Happy Surprise with Geotargeting https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573311100560-ADZIMIPRYXONKY3BVMQG/JeremiahWorth.jpg Podcast - Give Your Audience a Happy Surprise with Geotargeting - About My Guests … Jeremiah Worth is the Vice President, Client Strategy at CG Life, an integrated marketing communications agency focused on life science and healthcare. https://www.lifesciencemarketingradio.com/podcast/find-new-leads-social-media-2 monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573307830654-KEBXPCK3CB75UUCZ097O/LSMRAlbumCover300.png Podcast - Best of LSMR: How to Find New Leads Through Social Media https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573311860169-LMKXAU5PD8WKB6M92OGQ/Johannes-Amon-.jpg Podcast - Best of LSMR: How to Find New Leads Through Social Media - About My Guests … Johannes Amon, also known as Hannes, has been a guest on LSMR previously while he was working at Zeiss. In that interview, he described for us the process of developing an app for Life Science Marketing. Johannes specializes in online communications in marketing. He’s currently on a sabbatical looking for new exciting opportunities. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573311885336-18ZL4KILVF4RZODESOF6/KatK.jpg Podcast - Best of LSMR: How to Find New Leads Through Social Media Kat Kozyrytska is the Academic Marketing Manager for North America at Sartorius. Prior to that, she was the Director of Marketing and Communications at the Hofstra Group. She has a Masters degree in neuroscience from the Stanford University School of Medicine. https://www.lifesciencemarketingradio.com/podcast/qiagen-switches-centralized-approach-marketing-communications monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573483837183-C9BTB2KJT7190OZEW1JI/DennisFink.jpg Podcast - QIAGEN Switches to a Centralized Approach to Marketing Communications https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573483893107-JKAWZOHXGM4JQH8JTTCG/DennisFink.jpg Podcast - QIAGEN Switches to a Centralized Approach to Marketing Communications - About My Guest … Dennis Fink has a Ph. D in Marine Microbiology. He started his own agency, mediomix to focus on scientific communications. He recently joined QIAGEN as a campaign manager and social media channel expert. https://www.lifesciencemarketingradio.com/podcast/narrative-storytelling monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573252496953-74XQ4OI1VC6BI7G2CSN5/LSMRAlbumCover300.png Podcast - Narrative Storytelling https://www.lifesciencemarketingradio.com/podcast/brand-invincible monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573485305417-XFZI7663JBHT3XOC1EM0/MelissaAgnes-1024x683.jpg Podcast - Is Your Brand Invincible? - About My Guest … Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. She is the author of Crisis Ready, Building an Invincible Brand in an Uncertain World. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573485437017-SQC2Y3L9TLFKDBYOLI0I/MelissaAgnes-1024x683.jpg Podcast - Is Your Brand Invincible? https://www.lifesciencemarketingradio.com/podcast/digital-asset-management monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573487680600-9X4HZLHTBTB1KW80O0WF/FrankieBuckle.jpg Podcast - Why You Should Implement a Digital Asset Management Tool - About My Guest … Frankie Buckle is a Customer Experience Manager at Widen Enterprises as well as the Founder of SciArt in Cambridge, England. She was previously a marketing manager at Carl Zeiss Microscopy, Ltd. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573487603711-0V2HZ84IL5AOASV0JCFT/FrankieBuckle.jpg Podcast - Why You Should Implement a Digital Asset Management Tool https://www.lifesciencemarketingradio.com/podcast/importance-understanding-customer monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573488071207-OGYBWRNSBAP5VYLAS083/PaulOrange.jpg Podcast - The Importance of Understanding Your Customer https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573488201886-63HI5OPTEM3ET2IZE7R6/PaulOrange.jpg Podcast - The Importance of Understanding Your Customer - About My Guest … Paul Orange is the General Manager of eCommerce at GE healthcare. I met Paul through the ACP-LS. You’ve probably heard me mention that organization a few times on this podcast. https://www.lifesciencemarketingradio.com/podcast/importance-understanding-customer-nms6d monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573488422255-DO5BI7GH0LB35L1YAJTR/Hamid.jpg Podcast - Hamid Ghanadan: Three Changes to Make Your Marketing 10X More Effective https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573488478528-1SS2VAA2K23LOR1OV3UL/Hamid.jpg Podcast - Hamid Ghanadan: Three Changes to Make Your Marketing 10X More Effective - About My Guest … Hamid Ghanadan is the Founder of The Linus Group, an agency focused on marketing to scientists. He is also the author of two books on Life Science Marketing: Persuading Scientists: Marketing to the World's Most Skeptical Audience and Catalytic Experiences: Persuading Scientists and Clinicians with Effective Digital Marketing https://www.lifesciencemarketingradio.com/podcast/transparency-corporate-storytelling monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573488932436-Y4K5TA8DAJA3BDOFBLP0/JenniferOladipo.jpg Podcast - Transparency and Corporate Storytelling https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573489019781-O6E854H8F8IJ3431F876/JenniferOladipo.jpg Podcast - Transparency and Corporate Storytelling - About My Guest … An award-winning journalist, Jennifer Oladipo founded X Editorial to dig deeper and become a partner with clients, rather than an observer. More than 15 years of journalism and communications for nonprofit and for-profit organizations fostered an ability to understand complex information and ideas, and convey them powerfully to diverse audiences. https://www.lifesciencemarketingradio.com/podcast/measuring-content-marketing monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573489327367-0OWGH4GP0Q57G3FHQUAZ/LSMRAlbumCover300.png Podcast - Measuring Content Marketing for Life Sciences https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573489800349-XYPBSGIR51B8SJKNVJ5M/ChuckMiller.png Podcast - Measuring Content Marketing for Life Sciences - About My Guest … Chuck Miller, MBA, has 20+ years of experience in marketing, sales, business development, and small business ownership. Chuck’s passion is inbound marketing, with specific expertise in crafting strategy and delivering measurable results for start-ups, small businesses, and multinationals. Chuck has evolved into an inbound marketing evangelist, and wants to take this winning digital formula to others and help them realize their own digital marketing potential. In August 2017, Chuck was profiled in C&EN’s Mad Men & Women of Science Marketing, as leading contributor and thought leader in science marketing. https://www.lifesciencemarketingradio.com/podcast/google-analytics monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573490425574-X1Y5Q1853U70WP4Y4GCV/JonMeck.jpg Podcast - Using Google Analytics to Make Better Decisions - About My Guest … Jon Meck is a Technical Marketing Manager at LunaMetrics, a Google Analytics and Search Marketing consultancy based in Pittsburgh, Pa. They offer trainings in various locations around the US each month. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573490125384-5Q3OUCEV88EMF21OB4Q7/JonMeck.jpg Podcast - Using Google Analytics to Make Better Decisions https://www.lifesciencemarketingradio.com/podcast/using-data-discover-opportunities-life-science-marketing monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573490782439-WFZFZQZ5P73EER1VLQGM/AaronSorensen.jpg Podcast - Using Data to Discover Opportunities in Life Science Marketing - About My Guests … Aaron Sorensen who provided the data and the case study on Dr. Carl June is a Senior Bibliometrics Consultant at UberResearch/Digital Science. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573490803911-TFYXVDBZ7ZNT5478MCYO/AndyBertera.jpg Podcast - Using Data to Discover Opportunities in Life Science Marketing Andy Bertera is the Executive Director of Marketing at New England BioLabs. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573307830654-KEBXPCK3CB75UUCZ097O/LSMRAlbumCover300.png Podcast - Using Data to Discover Opportunities in Life Science Marketing https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573490844129-EMRHJENNR0XOJCASZW5D/CraigDobbs.jpg Podcast - Using Data to Discover Opportunities in Life Science Marketing Craig Dobbs is the Vice-president of Marketing and Sales at TriLink BioTechnologies. https://www.lifesciencemarketingradio.com/podcast/find-new-leads-social-media monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573311860169-LMKXAU5PD8WKB6M92OGQ/Johannes-Amon-.jpg Podcast - How to Find New Leads Through Social Media - About My Guests … Johannes Amon, also known as Hannes, has been a guest on LSMR previously while he was working at Zeiss. In that interview, he described for us the process of developing an app for Life Science Marketing. Johannes specializes in online communications in marketing. He’s currently on a sabbatical looking for new exciting opportunities. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573307830654-KEBXPCK3CB75UUCZ097O/LSMRAlbumCover300.png Podcast - How to Find New Leads Through Social Media https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573311885336-18ZL4KILVF4RZODESOF6/KatK.jpg Podcast - How to Find New Leads Through Social Media Kat Kozyrytska is the Academic Marketing Manager for North America at Sartorius. Prior to that, she was the Director of Marketing and Communications at the Hofstra Group. She has a Masters degree in neuroscience from the Stanford University School of Medicine. https://www.lifesciencemarketingradio.com/podcast/illumina-growing-the-market monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573491351791-PKDSCXIFB38ONAZ48XL6/PaulBromann.png Podcast - Illumina Created a Podcast to Grow the Genomics Market https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573491374258-1VGRGBILDAY22O0MEKKF/PaulBromann.png Podcast - Illumina Created a Podcast to Grow the Genomics Market - About My Guest … Paul Bromann is a Scientific Liaison at Illumina and the host of the Illumina Genomics Podcast. He has extensive experience in drug discovery and more than 9 years of project management experience in both industry and academia. Paul has a Ph.D. in Neuroscience from Northwestern University. https://www.lifesciencemarketingradio.com/podcast/ian-lurie-content-marketing-efficient monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573491712144-OV01VXMWRSO4XGCNWOUX/IanLurie.jpg Podcast - How to Make Your Content Marketing 25% More Efficient https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573491810204-JHA33MND49II2R5XJFMS/IanLurie.jpg Podcast - How to Make Your Content Marketing 25% More Efficient - About My Guest … Ian Lurie is the Founder and CEO of Portent Inc., a team of marketers, SEO pros and geeks that help clients conquer internet marketing. He is also an Executive Vice President at Clearlink. Ian likes to speak at conferences, write incessantly and occasionally geek out by building new tools. https://www.lifesciencemarketingradio.com/podcast/conversation-skills monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573492229428-0WTWLS5DN1OMZL9FEKXK/Jonesbook.png Podcast - Conversation Skills You Need to Get What You Want https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573492174276-MY5TAVCWBR6TDH21NW8J/PhilJones.jpg Podcast - Conversation Skills You Need to Get What You Want - About My Guest … Phil M. Jones has made it his life’s work to demystify the sales process, reframe what it means to “sell” and help his audiences to learn new skills that empower confidence, overcome fears and instantaneously impact bottom line results. Author of five international best-selling books, and the youngest ever winner of coveted “British Excellence in Sales and Marketing Award”, Phil is currently one of the most in-demand assets to companies worldwide. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573492070758-MTG6WFSWB9Z0A0AYZYZF/PhilJones.jpg Podcast - Conversation Skills You Need to Get What You Want https://www.lifesciencemarketingradio.com/podcast/understanding-brand-red-thread monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573493645061-O6LLXLS9PRIIWN2JY292/TamsenWebster.jpg Podcast - Understanding Your Brand with The Red Thread - About My Guest … Tamsen Webster is an idea whisperer, message strategist and the founder and CEO of Strategic Speaking. She’s also an executive producer of TEDxCambridge. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573493327875-BB2NUQW88CWSOF3MKFA1/TamsenWebster.jpg Podcast - Understanding Your Brand with The Red Thread https://www.lifesciencemarketingradio.com/podcast/evolving-with-artificial-intelligence monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573494723723-9PIRAJ3JJQJ0N5GUYZNJ/EthanKopit.jpg Podcast - How Life Science Sales and Marketing Will Evolve with Artificial Intelligence - About My Guest … Ethan Kopit is a co-founder of Acenna Data. Acenna uses machine learning to drive meaningful sales conversations with customers in research labs. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573494753955-SNGXBHDJ8MU16GQJBJXK/EthanKopit.jpg Podcast - How Life Science Sales and Marketing Will Evolve with Artificial Intelligence https://www.lifesciencemarketingradio.com/podcast/personalizing-the-customer-experience monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573252496953-74XQ4OI1VC6BI7G2CSN5/LSMRAlbumCover300.png Podcast - Personalizing the Customer Experience via Web Portals https://www.lifesciencemarketingradio.com/podcast/importance-of-market-share monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573495632274-06WP0BHIOX1KV5OCTBD4/MikeCammarata.jpg Podcast - The Importance of Market Share and How to Get It https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573496156750-L4XJ4YV92TLGSG9CWLUL/MikeCammarata.jpg Podcast - The Importance of Market Share and How to Get It - About My Guest Mike Cammarata is currently retired, but has extensive experience in life science instrument sales. He's been a sales manager or director at Pharmacia Biotech, Perkin Elmer, and Teledyne Isco, He has previously had a consulting company for 10 years, and now is generous enough to come on and share his experience about selling and how marketing ties into that. https://www.lifesciencemarketingradio.com/podcast/virtual-reality monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573496508656-DSBEJDLVA7A6YBKE0FPE/ChrisBybee.jpg Podcast - How Virtual Reality Will Change Life Science Marketing https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573496721894-98W297F5WQHNSL61T0L2/ChrisBybee.jpg Podcast - How Virtual Reality Will Change Life Science Marketing - About My Guest Chris Bybee is the President of Raindrop, a creative digital marketing agency specializing in 3D Animations, and Interactive 3D sales/marketing tools. https://www.lifesciencemarketingradio.com/podcast/buyer-personas monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573496988514-B1BKS7Z1L5J1PXOPGJNB/PaulAvery.jpg Podcast - Focusing on the Nitty Gritty of Buyer Personas for Better Lead Generation and Conversion - About My Guest Paul Avery is the co-founder and managing director of BioStrata, a specialist life science marketing agency, offering traditional outbound marketing, content marketing, lead nurturing, inbound and context marketing. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573497011794-WQ7VHVSXCV3LH77DCH9C/PaulAvery.jpg Podcast - Focusing on the Nitty Gritty of Buyer Personas for Better Lead Generation and Conversion https://www.lifesciencemarketingradio.com/podcast/40-minute-sales-training-customer-buying-process monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573495632274-06WP0BHIOX1KV5OCTBD4/MikeCammarata.jpg Podcast - 40 Minute Sales Training: The Customer Buying Process https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573496156750-L4XJ4YV92TLGSG9CWLUL/MikeCammarata.jpg Podcast - 40 Minute Sales Training: The Customer Buying Process - About My Guest Mike Cammarata is currently retired, but has extensive experience in life science instrument sales. He's been a sales manager or director at Pharmacia Biotech, Perkin Elmer, and Teledyne Isco, He has previously had a consulting company for 10 years, and now is generous enough to come on and share his experience about selling and how marketing ties into that. https://www.lifesciencemarketingradio.com/podcast/shift-from-technology-to-customer-focus monthly 0.5 2021-12-03 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573498176980-HZO18GHRBZX8T2HEMLXL/JeffMazzeo.jpg Podcast - How Waters Manages the Shift from a Technology Focus to a Customer Focus https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573498283558-EKOV35UZ2RD4CYCI1NMT/JeffMazzeo.jpg Podcast - How Waters Manages the Shift from a Technology Focus to a Customer Focus - About My Guest Jeff Mazzeo is the Vice President of Marketing at Waters Corporation. He has 20+ years of experience in LC, LC/MS and direct MS analysis for the pharmaceutical, chemical and health industries. He creates and executes business plans, works with R&D on new product development and trains the sales team on taking market share from the competition. https://www.lifesciencemarketingradio.com/podcast/artificial-intelligence-ppc monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573498542995-0BEAQPZ4A91G60QGM4KI/HansKaspersetz.jpg Podcast - How Artificial Intelligence Can Dramatically Improve Your Pay Per Click Campaigns https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573498829279-5BX3D84ITEIZBQQHX09I/HansKaspersetz.jpg Podcast - How Artificial Intelligence Can Dramatically Improve Your Pay Per Click Campaigns - About My Guest Hans Kaspersetz is the founder and President of Arteric, a digital agency for biotech and pharma built on a foundation of state-of-the-art software engineering. A lifelong software developer, Hans builds and guides teams of world-class software developers that drive change in the life sciences and healthcare. A speaker and panelist at international technology meetings, Hans advises Fortune Global 500 firms on commercial web search technology and digital strategy. https://www.lifesciencemarketingradio.com/podcast/audio-stories monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573252496953-74XQ4OI1VC6BI7G2CSN5/LSMRAlbumCover300.png Podcast - 3 Marketing Lessons from an ESPN Podcast https://www.lifesciencemarketingradio.com/podcast/exceptional-leader monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573499502278-FH84RRCYUDE3KIVFC0GC/JoanneGordon-1024x819.jpg Podcast - How You Can Become an Exceptional Leader https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573499736578-BUTE9VN0RLCCENSX9YUO/JoanneGordon-1024x819.jpg Podcast - How You Can Become an Exceptional Leader - About My Guest Joanne Gordon is the vice president of human resources at Tintri, and she’s previously worked in HR at Thermo Fisher, Affymetrix and eBay. Joanne is also a workshop leader for Zenger Folkman, and she’s going to be giving both a short talk and a full day workshop on becoming an exceptional leader at the ACP-LS annual meeting in Boston in October. https://www.lifesciencemarketingradio.com/podcast/customer-loyalty-event monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573500091093-DJ1W5LJM8RJWQKZHRGTQ/Bonni.jpg Podcast - Growing Your Business with Customer Loyalty Events https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573499954992-6WNJPBW6M0LFJ7RAIJ23/Bonni.jpg Podcast - Growing Your Business with Customer Loyalty Events - About My Guest Since 2000, Bonni Scepkowski has been the President and Chief Strategy Officer of Stellar Meetings and Events, managing hundreds of projects for a variety of clients, running the gamut from small association meetings to large pharmaceutical company product launches, and everything in between. With strategic meeting management at the core, Stellar incorporates company image and branding into all of their programs. Projects include the management of association annual meetings, client loyalty meetings, sales and marketing meetings, and many unique events to meet their client’s needs. https://www.lifesciencemarketingradio.com/podcast/best-lsmr-volume-3-content-marketing monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573252496953-74XQ4OI1VC6BI7G2CSN5/LSMRAlbumCover300.png Podcast - Best of LSMR – Volume 3 – Content Marketing https://www.lifesciencemarketingradio.com/podcast/buddy-scalera-content-strategist monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573503106499-3ID8JX3XWSK0GAFVAPOI/BuddyScalera.jpg Podcast - How A Content Strategist Collaborates with Peers to Master Execution - About My Guest Buddy Scalera is the senior director of content strategy at the Medicines Company. He brings to this podcast 17 years of experience in pharmaceutical marketing for both consumers and healthcare professionals. He’s a noted speaker and the author of six books on visual storytelling, a comic book writer, and a co-host on the RX Digital Marketing Podcast for healthcare marketers. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573502827491-OJ35I9L83RPC56TO94P0/BuddyScalera.jpg Podcast - How A Content Strategist Collaborates with Peers to Master Execution https://www.lifesciencemarketingradio.com/podcast/editorial-calendar monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573503840363-BPH1YCNSJOC5ZVB0559X/JoanBoyce.jpg Podcast - Use an Editorial Calendar Like a Media Boss to Streamline Your Content Marketing - About My Guest Joan Boyce is the Vice-President and General Manager of Biocompare. Biocompare helps life science professionals making informed purchase decisions by offering product information and industry news. She’s also a member of the editorial board where we work together at the ACP-LS. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573503473016-KR3OP86T44QPLAYH7LU1/JoanBoyce.jpg Podcast - Use an Editorial Calendar Like a Media Boss to Streamline Your Content Marketing https://www.lifesciencemarketingradio.com/podcast/account-based-marketing monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573494723723-9PIRAJ3JJQJ0N5GUYZNJ/EthanKopit.jpg Podcast - Using Account Based Marketing and Sales to Find Untapped Potential Revenue - About My Guest … Ethan Kopit is a co-founder of Acenna Data. Acenna is building the first account based marketing platform to help life sciences companies increase the productivity of their marketing and sales teams. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573494753955-SNGXBHDJ8MU16GQJBJXK/EthanKopit.jpg Podcast - Using Account Based Marketing and Sales to Find Untapped Potential Revenue https://www.lifesciencemarketingradio.com/podcast/account-based-marketing-e2dlk monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573504627936-Q7COA61TMHTKUU6732Y2/LauraBrowne.jpg Podcast - Life Science Marketing Agencies: The RFP is Dead https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573504819623-UEGSB5DM2AHTPQUQ8LCU/LauraBrowne.jpg Podcast - Life Science Marketing Agencies: The RFP is Dead - About My Guest … Laura Browne is the CEO of Covalent Bonds. Covalent Bonds works with scientific and tech companies for free, to develop a brief for their marketing programs and to help them select the right agency to ensure that the partnership is as powerful and long-lasting as possible. I should also mention that Laura has been heavily involved on the program team for the ACPLS annual meeting, and has made a huge contribution to that effort, so I thank her for that. https://www.lifesciencemarketingradio.com/podcast/connecting-budgets-to-outcomes monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573504627936-Q7COA61TMHTKUU6732Y2/LauraBrowne.jpg Podcast - Connecting Life Science Marketing Budgets to Outcomes https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573504819623-UEGSB5DM2AHTPQUQ8LCU/LauraBrowne.jpg Podcast - Connecting Life Science Marketing Budgets to Outcomes - About My Guest … Laura Browne is the CEO of Covalent Bonds. Covalent Bonds works with scientific and tech companies for free, to develop a brief for their marketing programs and to help them select the right agency to ensure that the partnership is as powerful and long-lasting as possible. I should also mention that Laura has been heavily involved on the program team for the ACPLS annual meeting, and has made a huge contribution to that effort, so I thank her for that. https://www.lifesciencemarketingradio.com/podcast/storytelling-for-life-science-startups monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573505586462-CTWQNT5ZL0FEZMFCRL0Y/EugeneCho.jpg Podcast - How Branding and Marketing Were Key to This Life Science Startup's Valuation - About My Guest … Eugene Cho is the founder and CEO of Echo Laboratories. He is an industry thought leader with 15 years expertise in microscopy. Highly experienced with developing and selling capital imaging equipment to life science professionals in multiple markets including academic, clinical, pharmaceutical, and government. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573505388070-AEKJEAKFDBV6J66XVHSY/EugeneCho.jpg Podcast - How Branding and Marketing Were Key to This Life Science Startup's Valuation https://www.lifesciencemarketingradio.com/podcast/curating-for-google monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573498829279-5BX3D84ITEIZBQQHX09I/HansKaspersetz.jpg Podcast - How to Establish Authority by Helping Google Understand Your Niche - About My Guest Hans Kaspersetz is the founder and President of Arteric, a digital agency for biotech and pharma built on a foundation of state-of-the-art software engineering. A lifelong software developer, Hans builds and guides teams of world-class software developers that drive change in the life sciences and healthcare. A speaker and panelist at international technology meetings, Hans advises Fortune Global 500 firms on commercial web search technology and digital strategy. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573498542995-0BEAQPZ4A91G60QGM4KI/HansKaspersetz.jpg Podcast - How to Establish Authority by Helping Google Understand Your Niche https://www.lifesciencemarketingradio.com/podcast/aligning-products-communications-customer-needs monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573576423078-V1IGWRPOZM8Z1X7XW75U/MarinaHop.jpg Podcast - Aligning Products and Communications with Customer Needs - About My Guest Marina Hop is the Managing Director at Viveo Ltd. Viveo helps Bioscience companies companies to understand their customers more intimately so that they are able to deliver effective marketing that improves revenue. Before Viveo, she served as a Brand and Customer Insight Director at Horizon Discovery and as a Strategic Marketing Manager at GE Healthcare. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573576110830-VPPFGK668CVJ1Z7MV2K1/MarinaHop.jpg Podcast - Aligning Products and Communications with Customer Needs https://www.lifesciencemarketingradio.com/podcast/online-workshop monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573252496953-74XQ4OI1VC6BI7G2CSN5/LSMRAlbumCover300.png Podcast - Can You Really Develop a Content Marketing Strategy in an Online Workshop? https://www.lifesciencemarketingradio.com/podcast/acs-uses-content-marketing-to-attract-scientists-2 monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573577004727-KXY5TX6C7W59O77YKLFA/WendyWise.jpg Podcast - REPLAY: How the ACS Uses Content Marketing to Attract Scientists https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573578258981-BSYWP5ZEXFG01K4FY350/WendyWise.jpg Podcast - REPLAY: How the ACS Uses Content Marketing to Attract Scientists - About My Guest Wendy Wise is the Assistant Director for Content Marketing at the American Chemical Society and that includes 50 journals of the ACS, notably JACS, ACS Central Science, and C&E News. https://www.lifesciencemarketingradio.com/podcast/building-teams monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573578530214-ZYH08LCXBSQTLWJXN3J8/BobPenney.jpg Podcast - Why Hiring the Most Qualified Person Might Be a Mistake https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573578753696-4C9BY6P92W6L405O5BV3/BobPenney.jpg Podcast - Why Hiring the Most Qualified Person Might Be a Mistake - About My Guest Bob Penney is the CEO of Mercatius Ltd. He specialises in helping small & medium sized life science tools companies improve the revenues and profits through improving the processes. He has a a particular passion for recruiting the right people for the right job and building effective “A” Teams. https://www.lifesciencemarketingradio.com/podcast/podcast-template-2 monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573252496953-74XQ4OI1VC6BI7G2CSN5/LSMRAlbumCover300.png Podcast - The Tables Are Turned: An Interview with Chris Conner https://www.lifesciencemarketingradio.com/podcast/neb-customer-journey monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573579906233-K5VLKZ54K6ITZJ2BTKN7/AndyBertera.jpg Podcast - How New England BioLabs Owns the Customer Journey https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573580337128-IFXQS889NQBM9QQQMMMN/AndyBertera.jpg Podcast - How New England BioLabs Owns the Customer Journey - About My Guest Andy Bertera is Executive Director of Marketing at New England BioLabs where he is accountable for NEB’s global marketing activities, including management of its Marketing Communications and US Sales teams. https://www.lifesciencemarketingradio.com/podcast/lead-scoring-2 monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573580594696-GIIPICDTZ3U14GX9L27F/GregKrueger.jpg Podcast - REPLAY Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573580820111-IL03ECJKCRE179OLOLMZ/GregKrueger.jpg Podcast - REPLAY Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts - About My Guest Greg Krueger is the vice president of Global Sales at ViroCyt, an early stage startup. Greg has experience as product manager and with selling both consumables and capital equipment. https://www.lifesciencemarketingradio.com/podcast/content-production monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573581023773-EWZPPGB7QR2KN5CDRMDB/DavidShifrin.jpg Podcast - Content Production Challenges https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573581202765-LJQ3RWMRE70CPA45J5F3/DavidShifrin.jpg Podcast - Content Production Challenges - About My Guest David Shifrin is the founder of Filament Life Science Communications where he helps early stage start-ups by crafting a unique and compelling story around their data, their technologies and their ideas. He holds a PhD in Cell Biology from Vanderbilt University. https://www.lifesciencemarketingradio.com/podcast/sharing-economy monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573581343384-C5PK401KIOD63HZNCF8C/KeithOsiewicz.jpg Podcast - How Will the Sharing Economy Change the Market for Life Science Products? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573581789696-VNVU5OT3O809X6ACWWA8/KeithOsiewicz.jpg Podcast - How Will the Sharing Economy Change the Market for Life Science Products? - About My Guest Keith Osiewicz is the Vice President and Head of Marketing at the Science Exchange, the world leading marketplace for scientific research connecting buyers and sellers of scientific services. https://www.lifesciencemarketingradio.com/podcast/where-the-digital-puck-is-going monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573581988334-8JHQA4MV3ZC9H8GOAGHS/RichardMilne.jpg Podcast - Heading to Where the Digital Puck is Going in Life Science Marketing https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573582224801-U7RS8A40BRCF1E8599AC/RichardMilne.jpg Podcast - Heading to Where the Digital Puck is Going in Life Science Marketing - About My Guest Richard Milne is the Vice President and Global Leader of eBusiness at Thermo Fisher Scientific. https://www.lifesciencemarketingradio.com/podcast/repurposing-content monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573581023773-EWZPPGB7QR2KN5CDRMDB/DavidShifrin.jpg Podcast - Repurposing Content https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573581202765-LJQ3RWMRE70CPA45J5F3/DavidShifrin.jpg Podcast - Repurposing Content - About My Guest David Shifrin is the founder of Filament Life Science Communications where he helps early stage start-ups by crafting a unique and compelling story around their data, their technologies and their ideas. He holds a PhD in Cell Biology from Vanderbilt University. https://www.lifesciencemarketingradio.com/podcast/why-use-audio monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573252496953-74XQ4OI1VC6BI7G2CSN5/LSMRAlbumCover300.png Podcast - Why You Should Make Audio a Part of Your Life Science Marketing Mix https://www.lifesciencemarketingradio.com/podcast/earned-media monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573488932436-Y4K5TA8DAJA3BDOFBLP0/JenniferOladipo.jpg Podcast - Earned Media in Your Life Science Content Marketing Strategy https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573489019781-O6E854H8F8IJ3431F876/JenniferOladipo.jpg Podcast - Earned Media in Your Life Science Content Marketing Strategy - About My Guest … An award-winning journalist, Jennifer Oladipo founded X Editorial to dig deeper and become a partner with clients, rather than an observer. More than 15 years of journalism and communications for nonprofit and for-profit organizations fostered an ability to understand complex information and ideas, and convey them powerfully to diverse audiences. https://www.lifesciencemarketingradio.com/podcast/qualitative-research monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573585346430-R9G7QZWPLAJTCLX1EY51/IlanaDrucker.jpg Podcast - Using Qualitative Research to Understand Your Life Science Customer https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573585583005-H7YGOG4AE2ZRGGDC3HF3/IlanaDrucker.jpg Podcast - Using Qualitative Research to Understand Your Life Science Customer - About My Guest Ilana Drucker is the president and founder of Scorpio Research, a strategy firm that specializes in qualitative research. https://www.lifesciencemarketingradio.com/podcast/acs-uses-content-marketing-to-attract-scientists monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573578258981-BSYWP5ZEXFG01K4FY350/WendyWise.jpg Podcast - How the ACS Uses Content Marketing to Attract Scientists - About My Guest Wendy Wise is the Assistant Director for Content Marketing at the American Chemical Society and that includes 50 journals of the ACS, notably JACS, ACS Central Science, and C&E News. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573577004727-KXY5TX6C7W59O77YKLFA/WendyWise.jpg Podcast - How the ACS Uses Content Marketing to Attract Scientists https://www.lifesciencemarketingradio.com/podcast/attract-life-science-marketing-talent monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573586343099-91AP46PE0ON9R44J5L3I/HarrisonWright.jpg Podcast - How to Attract the Best Life Science Marketing Talent - About My Guest Harrison Wright is the founder of Affinity Biotechnology where he helps life science companies build world class sales and marketing teams. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573586189500-AY6G2MF9HANI2OR3ZMFZ/HarrisonWright.jpg Podcast - How to Attract the Best Life Science Marketing Talent https://www.lifesciencemarketingradio.com/podcast/archetypes monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573587053657-AO0AZGNY4GOREDLYSN2C/DavidChapin.jpg Podcast - How to Use Archetypes for Differentiation and Internal Alignment - About My Guest David Chapin is the the chief strategist and CEO of Forma Life Science Marketing, a leading marketing firm for biotech, life science and pharma companies. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573586816649-KK9JKQ91905JDL516D78/DavidChapin.jpg Podcast - How to Use Archetypes for Differentiation and Internal Alignment https://www.lifesciencemarketingradio.com/podcast/copywriter-shares-process-2 monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573587286099-3XWDAK5NMWIQF6DMCHEJ/Bob+Woodard.jpg Podcast - REPLAY: Want Your Written Content to Attract More Business? A Copywriter Shares His Process - About My Guest Bob Woodard is the Principal at RNW, Inc. He is a copywriter specializing in health care and technology sectors. You can find him here on LinkedIn. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573587425072-XOYBJNNF3DTQ5P5Q7CCB/Bob+Woodard.jpg Podcast - REPLAY: Want Your Written Content to Attract More Business? A Copywriter Shares His Process https://www.lifesciencemarketingradio.com/podcast/marketing-to-scientists monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573252496953-74XQ4OI1VC6BI7G2CSN5/LSMRAlbumCover300.png Podcast - Best of LSMR - Volume 2 - New Approaches for Marketing to Scientists https://www.lifesciencemarketingradio.com/podcast/copywriter-shares-process-2-bxwcy monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573588224919-3CL5B4TE8DLQEIW8YZEC/CarltonHoyt.jpg Podcast - How Decision Engines Change the Life Science Buying Journey - About My Guest Carlton Hoyt is the principal consultant at BioBM Consulting. They are a full service marketing agency and consultancy working with innovative, growth-oriented life science companies to forge commercial success. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573588026814-H36WS60EZVLYCYYDTYLX/CarltonHoyt.jpg Podcast - How Decision Engines Change the Life Science Buying Journey https://www.lifesciencemarketingradio.com/podcast/contextual-advertising monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573588360558-Y9FWRE1F0UG9P9VD6UQ6/Philipp+Eckerle.jpg Podcast - How to Steal Your Prospect’s Attention with Contextual Advertising - About My Guests … Philipp Eckerle and Alex Golubowitsch are the managing directors and cofounders of PubGrade, an advertising network using contextual ad targeting to serves ad across a network of more than 1,200 journal and other websites. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573307830654-KEBXPCK3CB75UUCZ097O/LSMRAlbumCover300.png Podcast - How to Steal Your Prospect’s Attention with Contextual Advertising https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573588401582-AYRYRFIO3ICMANGJ9ZCN/Alex.jpg Podcast - How to Steal Your Prospect’s Attention with Contextual Advertising https://www.lifesciencemarketingradio.com/podcast/innovation-and-value monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573652964856-353U6F81D5XNQA8U2OPM/AdrianPencak.jpg Podcast - Connecting the Dots Between Innovation and Value - About My Guest Adrian Pencak is the Vice President of Global Business Development for Early Phase Services at ICON Clinical Research. He has over 25 years of experience in a track record of success in general management, sales, and marketing with life science service providers. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573652591591-KHRHJXHQGK1HUNZU4XWE/AdrianPencak.jpg Podcast - Connecting the Dots Between Innovation and Value https://www.lifesciencemarketingradio.com/podcast/making-customers-comfortable monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573654638043-KA717YM5H6MW92RGYX1W/OlgaTorres.jpg Podcast - Making Customers Comfortable Online While Taking Bold Chances Offline - About My Guest Olga Torres is the Director of Marketing at Averica Discovery, an analytical development CRO with expertise in small molecule analysis and purification. She has experience in sales, marketing and communications. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573654317442-82BAWKT6Z6ZNSFG5LBL3/OlgaTorres.jpg Podcast - Making Customers Comfortable Online While Taking Bold Chances Offline https://www.lifesciencemarketingradio.com/podcast/lead-scoring monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573580594696-GIIPICDTZ3U14GX9L27F/GregKrueger.jpg Podcast - Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573580820111-IL03ECJKCRE179OLOLMZ/GregKrueger.jpg Podcast - Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts - About My Guest Greg Krueger is the vice president of Global Sales at ViroCyt, an early stage startup. Greg has experience as product manager and with selling both consumables and capital equipment. https://www.lifesciencemarketingradio.com/podcast/problems-into-opportunities monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573654938373-7O18KIVBU92Q3N3BEXZT/AlanGerstein.jpg Podcast - How to Turn Customer Problems into Opportunities https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573655138716-8PJ0YTE3FFZ891PBDQT4/AlanGerstein.jpg Podcast - How to Turn Customer Problems into Opportunities - About My Guest Alan Gerstein has two decades of experience in the biotech industry and with interactive marketing firms since 2003. Alan is also the creator of Molecular Biology Problem Solver (John Wiley & Sons, Inc;), a textbook utilized in corporate and academic laboratories to help people become better thinkers. He is currently working as a content strategist at Becton Dickinson. https://www.lifesciencemarketingradio.com/podcast/networking-creates-more-shots-on-goal monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573656938528-ZR62C9DL40HDAQMJ9E5H/TomSellig.jpg Podcast - How Networking Creates More Career “Shots on Goal” – Tom Sellig https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573657403639-DRP9R7V3LHIURFOU8WSN/TomSellig.jpg Podcast - How Networking Creates More Career “Shots on Goal” – Tom Sellig - About My Guest Tom Sellig is the Senior Vice President of Global Sales at Patheon, a leading contract development and manufacturing organization. He leads a team working with about 400 clients all around the world to identify their development or commercial manufacturing needs, and find creative solutions. https://www.lifesciencemarketingradio.com/podcast/accelerating-evolution-of-life-science-marketing monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573658413214-DGFDJ2D4O3044MJXCKOX/HrissiSamartzidou.jpg Podcast - Hrissi Samartzidou: Accelerating the Evolution of Life Science Marketing - About My Guest Hrissi Samartzidou is Vice President of Marketing for the Biosciences Division at Thermo Fisher Scientific. She is responsible for the marketing strategy, the portfolio development, and the commercialization as well as e-business, e-commerce, and digital marketing for biosciences and also for channel marketing. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573658035648-I6HQ8TPEH4BW8K64NEHP/HrissiSamartzidou.jpg Podcast - Hrissi Samartzidou: Accelerating the Evolution of Life Science Marketing https://www.lifesciencemarketingradio.com/podcast/investors-want-life-science-founders-to-know monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573581202765-LJQ3RWMRE70CPA45J5F3/DavidShifrin.jpg Podcast - 3 Things Investors Want Life Science Startup Founders to Know - About My Guest David Shifrin is the founder of Filament Life Science Communications where he helps early stage start-ups by crafting a unique and compelling story around their data, their technologies and their ideas. He holds a PhD in Cell Biology from Vanderbilt University and David is also a fellow traveler on this excellent adventure we call Pod-casting as the host of Science Writing Radio where he sets a high bar for the quality of his interviews and that keeps me on my toes. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573581023773-EWZPPGB7QR2KN5CDRMDB/DavidShifrin.jpg Podcast - 3 Things Investors Want Life Science Startup Founders to Know https://www.lifesciencemarketingradio.com/podcast/life-science-startups-need-branding monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573660220144-JBP62CDVZN056HFAMF66/KaranCushman.jpg Podcast - What Life Science Startups Need to Establish Their Brand - About My Guest Karan Cushman is the CEO and brand strategist of Cushman Creative, a marketing agency focused on growing bioscience and other quality of life brands through integrated solutions that drive engagement, garner support, and build brand leadership. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573659855102-6CN0IRDVF3AQTXZ8L18I/KaranCushman.jpg Podcast - What Life Science Startups Need to Establish Their Brand https://www.lifesciencemarketingradio.com/podcast/building-a-life-science-blog monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573660976220-ZNY08ZYGXEUZCRS8YPP6/JoeWhittaker.jpg Podcast - Building a Life Science Blog for Professional Development (and 14,000 followers) https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573661185251-P6BHEPLM26TQG7F6SQQW/JoeWhittaker.jpg Podcast - Building a Life Science Blog for Professional Development (and 14,000 followers) - About My Guest Joe Whittaker is a Diagnostic Marketing Specialist at Horizon Discovery. He is also the founder and author of www.personalizedgenes.com. His blog provides a unique commentary on laboratory advances in precision medicine to a life science audience of over 16,000. Through ongoing marketing content strategies such as crowdsourcing content and backlinking tactics for SEO, the blog continues to grow in both size and popularity. https://www.lifesciencemarketingradio.com/podcast/life-science-talent-market monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573661563892-9F0ZYLS1NI1P5CBXPSS6/JeffProtentis.jpg Podcast - Life Science Talent Market: Tips for Job Seekers and Hiring Managers - About My Guest Jeff Protentis is a sales and marketing consultant for Genovative Solutions, and a recruiter for Biotech Recruiters. He has over 30 years of experience building teams in the life science industry. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573661377067-U8ZC8APY9UFH2S1KIULQ/JeffProtentis.jpg Podcast - Life Science Talent Market: Tips for Job Seekers and Hiring Managers https://www.lifesciencemarketingradio.com/podcast/using-structured-content-personalized-customer-experience monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573661857623-6HXP5FIF71W2B7D2OAWS/JonathanPrice.jpg Podcast - Using Structured Content for a Personalized Customer Experience https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573662083313-0GE6MJXYQEYJJJA3BUCU/JonathanPrice.jpg Podcast - Using Structured Content for a Personalized Customer Experience - About My Guest Jonathan Reeve Price is a writer and information architect. He has worked with an A to Z of big name clients and regularly teaches online classes in information architecture, content management, XML, technical and web writing. You can find him on LinkedIn. https://www.lifesciencemarketingradio.com/podcast/happens-everyone-chooses-media-channel monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573662679219-A31HH1KA84JQ3SOARTL7/TheralTimpson.jpg Podcast - What Happens When Everyone Chooses Their Own Media Channels? - About My Guest Theral Timpson is the host and producer of mendelspod.com which is a blog and podcast devoted to advancing the life science industry by connecting people and ideas. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573662342198-T6REH7ZIZVIKUGDQ9A9S/TheralTimpson.jpg Podcast - What Happens When Everyone Chooses Their Own Media Channels? https://www.lifesciencemarketingradio.com/podcast/why-storytelling-matters-to-life-science-marketers monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573665984190-L1AJIYW3E5OHOASV3TSR/JoannaRudnick.jpg Podcast - Why Storytelling Matters to Life Science Marketers https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573666241755-9MJZJUKIO1J0YNMF4S3B/JoannaRudnick.jpg Podcast - Why Storytelling Matters to Life Science Marketers - About My Guest Joanna Rudnick is an Emmy-nominated filmmaker, Creative Director at The Linus Group and a masterful storyteller. https://www.lifesciencemarketingradio.com/podcast/best-lsmr-volume-1 monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573252496953-74XQ4OI1VC6BI7G2CSN5/LSMRAlbumCover300.png Podcast - Best of LSMR - Volume 1 https://www.lifesciencemarketingradio.com/podcast/what-life-science-marketers-can-do monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573666770313-UI65Q2QL71L2WIPKPG19/DaleYuzuki.jpg Podcast - What Life Science Marketers Can Do to Improve Their Skills https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573666950632-GU59IB4JTDMQNZBADHLH/DaleYuzuki.jpg Podcast - What Life Science Marketers Can Do to Improve Their Skills - About My Guest Dale Yuzuki has had multiple marketing and sales roles with companies like Qiagen, Illumina and Life Technologies, now Thermo Fisher. He is currently a director of market development at SeraCare. https://www.lifesciencemarketingradio.com/podcast/creating-online-experiences-that-help-customers-engage-with-your-brand monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573667207332-R7CYMKYAGEXZNLF033S6/JeremySchoales.jpg Podcast - Creating Online Experiences That Help Customers Engage with Your Brand https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573667413795-E1YRLBXN5F52QMQ7FV55/JeremySchoales.jpg Podcast - Creating Online Experiences That Help Customers Engage with Your Brand - About My Guest Jeremy Schoales is a digital marketer who’s passionate about creating moving content that’s worth sharing and caring about. He is a senior market development manager for content marketing at Thermo Fisher. https://www.lifesciencemarketingradio.com/podcast/integrating-events-with-marketing-automation monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573667571249-KNV3HS5FAK82FJY4W9I5/MarilynCox300.jpg Podcast - How PerkinElmer Integrates Events with Marketing Automation to Improve ROI https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573667784399-W7TYP1N89X6F5YGGJNGY/MarilynCox300.jpg Podcast - How PerkinElmer Integrates Events with Marketing Automation to Improve ROI - About My Guest Marilyn Cox is a modern marketing sleuth. Her job is to research, provide guidance, and deliver marketing expertise to customers by developing industry-specific best practices. She’s the marketing principle focused on developing the industry center of excellence within the Oracle marketing cloud. You can email her at marilyn.e.cox “at” oracle.com https://www.lifesciencemarketingradio.com/podcast/how-to-have-a-conversation-with-customers-using-marketing-automation monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573668076484-PZE9O8TRZH0UNBVE1SY6/GuyPage.jpg Podcast - How to Have a Conversation with Customers Using Marketing Automation - About My Guest Guy Page has a PhD in genetics from the University of Washington. He has extensive experience, both as a scientist at the bench, and as a marketer in the life science business. He is currently the principle at Pacific Biomarketing, where he helps life science companies achieve their sales and marketing goals through practical, actionable solutions. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573667908409-B1PZAEWGGSLVN31MB1G0/GuyPage.jpg Podcast - How to Have a Conversation with Customers Using Marketing Automation https://www.lifesciencemarketingradio.com/podcast/what-you-absolutely-must-have-to-make-marketing-automation-work monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573668076484-PZE9O8TRZH0UNBVE1SY6/GuyPage.jpg Podcast - What You Absolutely Must Have to Make Marketing Automation Work - About My Guest Guy Page has a PhD in genetics from the University of Washington. He has extensive experience, both as a scientist at the bench, and as a marketer in the life science business. He is currently the principle at Pacific Biomarketing, where he helps life science companies achieve their sales and marketing goals through practical, actionable solutions. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573667908409-B1PZAEWGGSLVN31MB1G0/GuyPage.jpg Podcast - What You Absolutely Must Have to Make Marketing Automation Work https://www.lifesciencemarketingradio.com/podcast/how-to-educate-investors-on-biology-behind-your-life-science-startup monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573731809097-I6KTT9L31BT1Q065RBUD/ShelleySandiford.jpg Podcast - How to Educate Investors on the Biology Behind Your Life Science Startup https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573732070858-CUXK7AJW3QO3WATF6CLI/ShelleySandiford.jpg Podcast - How to Educate Investors on the Biology Behind Your Life Science Startup - About My Guest Shelley Sandiford has a Ph.D. in Kinesiology, from Waterloo University and did her postdoctoral work at the University of Western Ontario. She is the founder of Sciconic, where she creates graphics and animations to explain science to a targeted audience. https://www.lifesciencemarketingradio.com/podcast/marketing-and-procurement-discuss-purchase-price-vs-tco monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573732776448-B53BCJM67JAXI9FXPBOT/BillWhite.jpg Podcast - Marketing and Procurement Discuss Purchase Price vs TCO - About My Guests … Bill White is the co-founder and CEO of Offenberger and White Incorporated. Off White is a marketing consulting firm based in Marietta Ohio, specializes in digital marketing, information mapping and content development for B2B companies, primarily in the life sciences and laboratory equipment space. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573732800123-754TNXOXF0TVGRSFJ7NT/EricZoetmulder.jpg Podcast - Marketing and Procurement Discuss Purchase Price vs TCO Eric Zoetmulder is the VP of Product Development at SciQuest . SciQuest offers cloud-based spend management and procurement solutions. Eric is my expert today on how companies think about and evaluate purchasing decisions. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573307830654-KEBXPCK3CB75UUCZ097O/LSMRAlbumCover300.png Podcast - Marketing and Procurement Discuss Purchase Price vs TCO https://www.lifesciencemarketingradio.com/podcast/mobile-app-data-how-life-science-products-are-used monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573732996645-SNPCBINZLLUS3B1DE6PO/Lenny.jpg Podcast - Can a Mobile App Provide Data About How Life Science Products Are Used? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573733202620-ZA4MRPWML70MU1I9YVGQ/Lenny.jpg Podcast - Can a Mobile App Provide Data About How Life Science Products Are Used? - About My Guest Lenny Teytelman started out as a database developer. He turned down a programming position at a hedge fund to do bioinformatics at Cold Spring Harbor because he loved science so much. From there, he went to U.C. Berkeley for his graduate work in molecular biology. He did a postdoc at MIT before founding what is now protocols.io. https://www.lifesciencemarketingradio.com/podcast/winning-social-media-marketing-strategy monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573733730908-30WY8I8STX68MPRLE5U2/Brett+Cornell.jpg Podcast - How to Plan and Build a Winning Social Media Marketing Strategy - About My Guest … Brett Cornell is an expert in social media with extensive experience in the life sciences, including Web and eMarketing roles at Affymetrix and Fluidigm. He is currently a Client Service Partner at PureMatter where he works with clients on social media, digital and marketing service projects. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573733646989-VYUDOOIOACCOLX5Y4PG5/Brett+Cornell.jpg Podcast - How to Plan and Build a Winning Social Media Marketing Strategy https://www.lifesciencemarketingradio.com/podcast/case-study-live-streaming monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573733904336-50SA5Z64858ENMCETBWX/Tyler.jpg Podcast - Case Study: Global Live Streaming of a Seminar at an Exclusive Life Science Event https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573734074214-9SE4GXJITXNMF30RM0YS/Tyler.jpg Podcast - Case Study: Global Live Streaming of a Seminar at an Exclusive Life Science Event - About My Guest … Tyler Kay is from Digital Creative Associates in San Francisco. He shared a case study of live streaming to a global audience through YouTube of a sponsored lunchtime workshop at an exclusive genomics conference. https://www.lifesciencemarketingradio.com/podcast/create-a-remarkable-experience-on-your-life-science-company-blog monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573734272770-B3WI54WE658NVHCL9TOK/Henneke.jpg Podcast - How to Create a Remarkable Experience on Your Life Science Company Blog https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573734560270-MRBUERQ7P8DWBEND7K97/Henneke.jpg Podcast - How to Create a Remarkable Experience on Your Life Science Company Blog - About My Guest … Henneke is an irreverent copywriter and marketer. She's on a mission to stamp out gobbledygook and add sparkle to boring business blogs. She's the author of two five-star rated books about writing and blogging. "Blog to Win Business: How to Enchant Readers and Woo Customers" is the highest rated business blogging book on Amazon. She's also a regular contributor to popular marketing blogs like Kissmetrics and Copyblogger. https://www.lifesciencemarketingradio.com/podcast/right-way-to-start-your-digital-transformation monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573734955595-SKHY82EF0NDBNMJAREWN/David+Salmon.jpg Podcast - The Right Way to Start Your Digital Transformation - About My Guest … David Salmon most recently has been the Director of Global Digital Marketing at Roche Molecular Systems. He is also a digital strategy and transformation leader for life sciences industry. Check out his recent article on LinkedIn: Does Your Agency Have Digital in its DNA? https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573734735554-WIVS99HE5LKPBRNE84IN/David+Salmon.jpg Podcast - The Right Way to Start Your Digital Transformation https://www.lifesciencemarketingradio.com/podcast/developing-a-successful-mobile-app-for-marketing monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573735367160-1W6FLK9XKHT656CF83RM/Johannes-Amon-.jpg Podcast - How Zeiss Microscopy Developed a Successful Mobile App for Marketing - About My Guest … Johannes Amon is a specialist in Marketing & Communications (Marcom) with 5 years of experience in the life science business. Before starting his Marcom career at ZEISS, he finished his Ph.D. in microbial genomics and worked as an analyst and online specialist for a startup company specialized in pharmaceutical market research. As a teamworker with a strict “getting sh** done” attitude, he builds strong relationships with colleagues and customers, particularly emphasizing support for the sales force and instrument specialists, during as well as out of working hours. He creates and distributes life science-focused content such as articles, webinars, white papers and general science news through various communications channels to strengthen the brand and drive revenue. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573735097966-Q6YYV7QZSYIHYQG548FK/Johannes-Amon-.jpg Podcast - How Zeiss Microscopy Developed a Successful Mobile App for Marketing https://www.lifesciencemarketingradio.com/podcast/how-to-select-a-system-and-be-successful monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573735500514-VK5O8T5F0E8P1CJ6VGK2/LSMRAlbumCover300.png Podcast - How to Select a System for Anything and Be Successful https://www.lifesciencemarketingradio.com/podcast/why-retargeting-is-a-must-have monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573588026814-H36WS60EZVLYCYYDTYLX/CarltonHoyt.jpg Podcast - Why Retargeting is a “Must Have” in Your Marketing Mix https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573588224919-3CL5B4TE8DLQEIW8YZEC/CarltonHoyt.jpg Podcast - Why Retargeting is a “Must Have” in Your Marketing Mix - About My Guest Carlton Hoyt is the principal consultant at BioBM Consulting. They are a full service marketing agency and consultancy working with innovative, growth-oriented life science companies to forge commercial success. https://www.lifesciencemarketingradio.com/podcast/why-marketers-should-be-mentors monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573736652269-T6VZCHGMLRF66KBZCP1C/Nick+Oswald.jpg Podcast - Why Marketers Should Be Mentors to Create Long Term Growth - About My Guest Nick has a PhD in Molecular and Cell Biology, He’s worked as a researcher at a couple of startups and as the editorial manager for the journal, Neuroendocrinology. He is currently the Managing Director of the company he founded, BitesizeBio, an online magazine and community for cell and molecular biologists. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573736279132-O2MMR2U9SMOAP9MS37VS/Nick+Oswald.jpg Podcast - Why Marketers Should Be Mentors to Create Long Term Growth https://www.lifesciencemarketingradio.com/podcast/consistent-brand-voice monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573737157857-D02TV0EBMT1FSNH7CTN3/Steve+Rotter.jpg Podcast - How to Ensure a Consistent Brand Voice Even if You Have Hundreds of People Writing Content - About my guest: Steve Rotter is the Chief Marketing Officer at Acrolinx. Acrolinx has a software platform that helps companies create great content at skill by ensuring all their content is produced with a single voice. Steve has previously served as VP of Global Marketing at Brightcove, as a Director of Marketing at Adobe and as a company founder at Q-Link (acquired by Adobe) and Paradigm Research https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573737028898-ELRTQ7GKRQF8C1B7G3WH/Steve+Rotter.jpg Podcast - How to Ensure a Consistent Brand Voice Even if You Have Hundreds of People Writing Content https://www.lifesciencemarketingradio.com/podcast/copywriter-shares-process monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573587286099-3XWDAK5NMWIQF6DMCHEJ/Bob+Woodard.jpg Podcast - Want Your Written Content to Attract More Business? A Copywriter Shares His Process - About My Guest Bob Woodard is the Principal at RNW, Inc. He is a copywriter specializing in health care and technology sectors. You can find him here on LinkedIn. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573587425072-XOYBJNNF3DTQ5P5Q7CCB/Bob+Woodard.jpg Podcast - Want Your Written Content to Attract More Business? A Copywriter Shares His Process https://www.lifesciencemarketingradio.com/podcast/hamid-ghanadan-interview monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573488422255-DO5BI7GH0LB35L1YAJTR/Hamid.jpg Podcast - Hamid Ghanadan Talks about Persuading Scientists and Content Marketing https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573488478528-1SS2VAA2K23LOR1OV3UL/Hamid.jpg Podcast - Hamid Ghanadan Talks about Persuading Scientists and Content Marketing - About My Guest … Hamid Ghanadan is the Founder of The Linus Group, an agency focused on marketing to scientists. He is also the author of two books on Life Science Marketing: Persuading Scientists: Marketing to the World's Most Skeptical Audience and Catalytic Experiences: Persuading Scientists and Clinicians with Effective Digital Marketing https://www.lifesciencemarketingradio.com/podcast/chuck-drucker-professional-development-life-science-sales-marketing monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573740058734-O5UBMNBNC0ZG3R504PEE/Chuck+Drucker.jpg Podcast - Growing Profits through Professional Development for Life Science Sales and Marketing https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573740301622-B845LKGQQXFH1GLW3740/Chuck+Drucker.jpg Podcast - Growing Profits through Professional Development for Life Science Sales and Marketing - About my guest: Chuck has spent over 20 years in the life sciences, including global marketing positions at Amersham, AAI Pharma and Covance. Chuck is currently Director Client Facing Operations and Alliance Management at Quest Diagnostics. He is also the President and Founder of the ACP-LS. (Association of Commercial Professionals – Life Sciences). https://www.lifesciencemarketingradio.com/podcast/danny-ashton-reveals-secrets-successful-infographics monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573740808266-FQ429JACJE79GXA9299Y/Danny+Ashton.jpg Podcast - Danny Ashton Reveals the Secrets of Successful Infographics - About my guest: Danny is the founder and CEO of NeoMam Studios, in Manchester England. He has extensive experience in Search Engine Optimization and now focuses on creating high impact visual content for clients in many industries. Check out his LinkedIn profile. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573740614336-BLPLJ4WFPC9YGLS6M7X1/Danny+Ashton.jpg Podcast - Danny Ashton Reveals the Secrets of Successful Infographics https://www.lifesciencemarketingradio.com/podcast/asked-scientist-marcom-helpful monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573741219481-26TSUMKPTV6RQZBPQCPY/Bob+Kobelski.jpg Podcast - I Asked a Scientist How MarCom Could Be More Helpful - About my guest: Bob is a chemist who has made a career working for Johnson & Johnson, Hewlett Packard, and most recently the Centers for Disease Control and Prevention. He is currently the owner and principal scientist at Resolution Sciences, a training and consulting company in Alpharetta, Georgia specializing in chromatography and mass spectrometry. https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573740988670-1TTBKUM68YVFNBBNBFAU/Bob+Kobelski.jpg Podcast - I Asked a Scientist How MarCom Could Be More Helpful https://www.lifesciencemarketingradio.com/podcast/replay-change-organization-marketing-communications monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573741372301-5ZJBY7PV2A5XSNVHVFEN/Taia.jpg Podcast - REPLAY: How to Change an Organization Through Marketing Communications https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573741613087-PUHXKSNWI8IR45GSNU1B/Taia.jpg Podcast - REPLAY: How to Change an Organization Through Marketing Communications - About my guest: Taia has served as the division General Manager at Agilent Technologies for liquid chromatography/mass spectrometry, the Vice President of Marketing at Varian, Inc. and the Vice President of Strategic Marketing for Scientific Instruments at Thermo Scientific. Through her firm, An Hour and A White Board, she consults, helping small and large companies exceed their objectives. She is currently an executive mentor at the Global Social Benefit Institute. https://www.lifesciencemarketingradio.com/podcast/change-organization-marketing-communications-2 monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573741372301-5ZJBY7PV2A5XSNVHVFEN/Taia.jpg Podcast - How to Change an Organization Through Marketing Communications https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573741613087-PUHXKSNWI8IR45GSNU1B/Taia.jpg Podcast - How to Change an Organization Through Marketing Communications - About my guest: Taia has served as the division General Manager at Agilent Technologies for liquid chromatography/mass spectrometry, the Vice President of Marketing at Varian, Inc. and the Vice President of Strategic Marketing for Scientific Instruments at Thermo Scientific. Through her firm, An Hour and A White Board, she consults, helping small and large companies exceed their objectives. She is currently an executive mentor at the Global Social Benefit Institute. https://www.lifesciencemarketingradio.com/podcast/trends-best-practices-video-life-science-marketing monthly 0.5 2021-11-17 https://images.squarespace-cdn.com/content/v1/5dc1c232ae66cc0b3a0266b4/1573734074214-9SE4GXJITXNMF30RM0YS/Tyler.jpg Podcast - Trends and Best Practices for Video in Life Science Marketing - About My Guest … Tyler Kay is from Digital Creative Associates in San Francisco. 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