What does marketing look like in the middle of a pandemic?

I’ve been listening to a lot of folks and many agree that this is the time to double down on content. Much of the US and Europe is sheltering in place trying to flatten the curve of Covid-19. Face to face meetings and events aren’t happening.

So what kind of content should you produce and how do you produce it? I’ll argue that recording of video conferences will become the new standard, at least temporarily. And will likely remain acceptable for some cases long after this situation has passed.

So I jumped on a Zoom call with my content pal David Shifrin to see what that would be like.

David suggests there are hero stories to be found everywhere. And everyone is dealing with something. So let people see what’s going on.

I personally think folks will appreciate seeing other people and listening to those conversations more than a highly produced video right now.

My recommendation for how to use it:

• Turn the audio into a podcast.

• Turn the transcript into a white paper, case study or whatever is appropriate.

• Release the video in small chunks like this.

Subscribe in iTunes.

Leave an iTunes Review.

Listen on Stitcher.

Intro Music stefsax / CC BY 2.5