The practice of marketing is changing quickly with new technologies and channels. But using those effectively requires deep understanding of typical human behavior.

As human beings, scientists behave surprisingly predictably if you know how to connect with them and encourage them in specific ways. In this podcast, I talked to Hamid Ghanadan to explore three key changes that life science marketers can make to their strategies that will amount to significant increases in results, all leveraged by understanding human behavior.

I asked him about his present thoughts about the content/technology landscape for life science marketers.

Given how quickly technology evolves and how quickly new tactics saturate and become ineffective, Hamid has specific advice for life science marketers and points out three areas where understanding human behavior traits can help them be more effective.

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Persuading Scientists

Catalytic Experiences

Music stefsax / CC BY 2.5