How to Sell an Idea Internally: Corporate Communications
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How to Sell an Idea Internally: Corporate Communications
How do you get buy-in on a big idea like Diversity, Equity and Inclusion (DE&I) in a global company with nearly 60,000 employees?
Renee Connolly, Chief DE&I Officer at Merck KGAa Darmstadt Germany, joined me to talk about corporate communications in this context because the company believes it pays dividends for their business. We covered a lot of ground.
You’ve probably heard this before: Content is King. For any topic, you have to understand that a message that resonates will be more adopted more easily. That starts with a lot of listening on everyone’s part. Just having conversation with coworkers to understand them as humans is a great start.
In terms of strategy, Renee laid out a three part framework for thinking about how they will achieve their goals.
How do we create diverse teams at the table when making decisions?
What practices can take DE&I into consideration when developing and selling products?
How do we (as individuals) show up?
The conversation went deeper into how to get buy-in at every level and see real adoption.
Remember: “It’s a learning curve for everyone. …taking the time to make people understand what role they play in creating an inclusive environment is really the key…”
Schedule a 15 minute chat with Chris about content.